Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation. Still skeptical?

Media 67

Media Learning-by-Doing Open-book Company 67

Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Marketing 101 principles still apply. Rolling out a community and just expecting people to join as friends or followers is a flawed philosophy.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 14

Supply Chain Sample Hedge Engineering 14

Harvard Business Review

MAY 6, 2015

Market share, cost reductions, and profit margins of new businesses are examples of impact metrics. The most widely used metric among our respondents, for instance, was revenue being generated by new products or services over the course of their first few years in the market. Alignment can take a while. The vision thing. The result?

Metrics 8

Metrics Innovation Company Stage-Gate 8

Harvard Business Review

OCTOBER 13, 2011

His legacy lives on in today's iCloud and iOS 5 availability, and in the new iPhone 4S being praised by several prominent technology reviewers. David Pogue , my favorite technology writer, is so enthusiastic as to call the new phone's features almost magical. When asked what market research went into the iPad, Mr. Jobs replied: "None.

Short-term 11

Short-term Case Study Technology Marketing 11

Harvard Business Review

AUGUST 25, 2015

While it’s easy to think of the female market as homogenous, our research shows that cultural, geographical, and generational differences, as well as disparate sources of wealth, all affect how women view and allocate their wealth. The gender gap disappears though when you look at the sub-segments of the market in the U.S.

Survey 8

Survey Diversity Telecommunications Focus Group 8

Harvard Business Review

AUGUST 31, 2018

Developing a diverse leadership pipeline can benefit companies in all sectors. And yet black women’s advancement into leadership roles has remained stagnant , even as the number of them in professional and managerial roles has increased. Sixteen women were interviewed and seven others participated in a focus group.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

JULY 24, 2017

Major organizational changes, covering everything from recruiting and branding to regulatory approvals and marketing, happened in rapid succession, with a hard deadline of 12 months to get it all done for the IPO — and 18 months from the IPO until our full separation from GE. Change management certainly tested us. What made them proud?

Management 11

Management IPO Diversity Long-term 11

Harvard Business Review

AUGUST 16, 2016

Better-quality feedback from customers and stakeholders, often because you’re asking them to actually buy something, rather than just spout opinions in a focus group. You want to get as close to perfection in some of these technologies as possible, but the goal also has to be progress, not just perfection.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

AUGUST 23, 2016

Measuring Marketing Insights. We also use the data to better identify the most effective channels and content to engage customers to better fit the stages of our new customer journey life cycle: Need – High-level messaging, including thought leadership strategies (articles, blog posts, etc.). Insight Center.

Company 8

Company Content Information Software 8

Harvard Business Review

NOVEMBER 12, 2018

But what these groups should be doing longer-term — what value they should be providing their members, how their leaders should steer and contribute to the effort, and what types of events and services they should offer — is frustratingly hard to see, or agree on. This if for you.”

Organization 10

Organization How To Seminar Follow-up 10