Miles Anthony Smith

MAY 2, 2018

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world.

Brand 68

Brand Examples Career Godin 68

Lead on Purpose

MAY 18, 2009

However, it didn’t take me long to realize this book has great content for taking yourself and your company to new levels of leadership. Cultivate the habit of looking at each relationship as a long-term investment you’re making in the marketplace. Attach the suffix “In your service” to everything you do for your clients.

Positioning 124

Positioning Ethics Taylorism Taylor 124

Lead on Purpose

JULY 14, 2009

You need to build those relationships to let clients know you’ll be there for them in the long term. Once you have a solid relationship with customers and you help them through a crisis, their memories can be pretty long. Instead, this is the time when you should spend more money with customers.

Travel 100

Travel Budgeting Rogers Taylorism 100

Joseph Lalonde

NOVEMBER 16, 2015

I write books and teach online courses helping other writers and creatives use online marketing to succeed. Seth Godin calls this an ethical bribe. I think guest posting is going to be the best way to get the highest quality traffic that actually converts to long-term readers, email subscribers, fans, and advocates of your work.

Audience 120

Audience How To Blog Long-term 120

Lead on Purpose

MAY 5, 2009

Jim’s passion is product management and product marketing. With over 20 years of technology industry experience, he has a fresh and current perspective in leading product management teams and has a gift for taking conceptual ideas and turning them into strategic reality using methods based on market sensing best practices.

Marketing 113

Marketing Productivity Products Ethics 113

Lead on Purpose

MAY 12, 2009

In fact, most of the great ideas took a long time and a lot of hard work to develop into the useful products they are today. She also wants to prevent more space debris [Bartzs term for ailing products] from launching in the future. She has a tremendous task ahead to realign Yahoo’s products to the market.

Strategy 100

Strategy Stage-Gate Productivity Products 100

Next Level Blog

JUNE 21, 2010

Main | Video Book Club: The Discipline of Market Leaders » June 21, 2010 What Am I Supposed To Be Learning From This? A long time ago in a land far away, I worked for a year as a first year associate in a now defunct Wall Street investment bank. Second, keep a long term perspective. Sneaky Peers?

Executive Coaching 150

Executive Coaching Blog Letter Learning-by-Doing 150

Next Level Blog

NOVEMBER 5, 2010

Honestly, I was worried that I was keeping her standing for too long but she really wanted to talk.)    Many of the soldiers who are at Walter Reed for long term care and rehabilitation stay there.    Afghanistan was her third tour to the Middle East following ones in Iraq and Kuwait. 

Blog 146

Blog Executive Coaching Open-book Hotels 146

Roundtable Talk

OCTOBER 28, 2010

Look long-term at the effects of your short-term battles: the reality of peer relationships at the leadership level is that they are often competitive. While you’re competing to get more budget, headcount, resources for your team, the guy in marketing is doing the same.

Management 34

Management Short-term Politics Long-term 34

Roundtable Talk

AUGUST 9, 2010

In case you missed this bizarre little drama, 71 year old Maria Konstan, a long-time employee of Mr. Gerstel’s, is facing charges after a Toronto jeweller went to police claiming an employee of a competing cash-for-gold business had hired a hitman to kill him. Now that’s employee loyalty to the extreme.

Loyalty 34

Loyalty Godin Blog Learning-by-Doing 34

Harvard Business Review

JULY 24, 2015

This blast of nostalgia, while great in the short term, illuminates a problematic phenomenon. What they’re often missing these days is a partnership with less prominent authors they cultivate over the long term, enabling them to be far more successful than they could on their own. Certainly not.

Short-term 8

Short-term Long-term Audience Brand 8

Harvard Business Review

MAY 2, 2011

The parallels to business are likely obvious to you, but let's just complete the picture: Between the creation of a new idea and that idea becoming a new market reality, many different decisions and actions need to happen. Alignment is always behind a winning market situation. the goals are aligned. No wonder alignment is so hard.

Brand 14

Brand Energy Price Long-term 14

N2Growth Blog

JUNE 11, 2010

Become a part of them as opposed to a vendor to them …This is a difficult concept for old-school marketers to get their arms around, but a critical one nonetheless. So long, [link] mikemyatt Hi Justino: Thanks for your comment. Let me say this as clearly as I can…a ready, fire, aim approach will rarely find the target.

Media 407

Media Influence Blog Real Estate 407

Terry Starbucker

AUGUST 8, 2010

It’s that power of the imagination, and while it can create a magical (and admittedly sometimes scary) candy factory, it can also create a similarly wondrous “idea factory&# that can drive leadership success, and long-term profitability. How can a leader build an effective idea factory?

Leadership 283

Leadership Idea Generation Open-book BHAG 283

N2Growth Blog

OCTOBER 27, 2010

link] Michael Hyatt Open of the things I have found is to keep meetings small and focus on “shipping” (a Seth Godin concept). I think coming to terms with both errors in thinking is crucial to long-term success as a leader. On behalf of both Michael and I, thanks for your kind words and your insights Angela.

Blog 409

Blog Leadership CEO Media 409

Harvard Business Review

MAY 13, 2015

Doing this, in turn, will help them build more purposefully direct, longer term relationships with consumers and create more sustainable value. Brand marketers must demand change from their own media-buying ecosystem. The lines between software and marketing are likely to blur, so the old boundaries can no longer apply.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

JULY 23, 2013

One solution to this tension is to pursue what we call glocal advertising strategy — locally adapting a universally embraced core idea that will resonate in any market anywhere in the world.". The key question for global brands is, "How can marketers pull it off consistently?". It''s not easy to do, however.

Brand 8

Brand Globalization Advertising Storytelling 8

Roundtable Talk

JUNE 24, 2010

← The Top Tips for Building Team Performance Fast Friday with Colleen Albiston, Head of Marketing & Communications, Tax for KPMG Global → The Obama bottom-line: don’t forget who signs your paycheck Posted on June 24, 2010 by LeaderTalker | Leave a comment President Obama pulled the trigger yesterday on Gen.

Crisis Management 31

Crisis Management Short-term Godin Crisis 31

Let's Grow Leaders

JANUARY 2, 2015

Seth Godin’ s recent advice pretty much sums up my first six months.”Begin I’m pretty sure nice has trumped any marketing strategy I’ve tried so far. I had a few disappointing false starts in terms of collaborators. I don’t regret the scrappy, but I do regret the angst. Diversify your strategy.

Entrepreneur 180

Entrepreneur Godin Brand Long-term 180