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When Should You Publish a Press Release?

Women on Business

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Great Tips to Improve Your Marketing Skills

Strategy Driven

Marketing is one of the most vital elements of any business and can often make or break a company’s success, which is why it pays to boost your marketing skills. Understanding is easily one of the most important things you could ever have when looking to improve any ability, especially one such as marketing.

Marketing 102
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Summit Press Release

Steve Farber

Press Release : Fortune 500 Executive Leadership Coach and Best-Selling Author to Share Stage with Mega-Rockstar at 2nd Annual Extreme Leadership Summit in Chicago this April 11-13. As a $50 million staffing company, Kineticom set standards for how to treat employees and contractors in a way that permanently changed the industry.

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7 Ways to Ensure Your Startup Gets the Media Attention It Deserves

Strategy Driven

As a startup, one of the big struggles you will face is how to get the word out about your brand. While creative ad campaigns and clever marketing can make a difference, one of the best ways to establish your initial reputation is by being featured in the media.

Media 109
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.

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Part 1 of the How to Establish a Financial Relationship with a.

Women on Business

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