Remove Industry Remove Influence Remove Marketing Remove Telecommunications
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When Leadership Is Just Sucking It Up And Doing The Right Thing

Terry Starbucker

It was the Marketing Manager, and he had been in the cable business for over 20 years. Why are you doing this – you don’t have a Marketing staff. Once I revisited that memory, I immediately had a different mindset – I couldn’t fight the change, but I was determined to influence HOW the change was made.

Letter 171
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What Africa’s Banking Industry Needs to Do to Survive

Harvard Business Review

For example, from telecommunication companies to fintech entrepreneurs, African banking fees and commissions are under tremendous presure. Nothing has changed in most African banks in terms of structure, despite the avalanche of transformations in the market. Most still put marketing managers in nice cars to look for clients.

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When Having Too Many Experts on the Board Backfires

Harvard Business Review

We know that board composition—who the directors are and what backgrounds and perspectives they represent—can influence important outcomes like firm value and sales growth. That is, the percentage of directors whose primary professional experience is within a firm’s industry. Our own interviews also confirm this idea.

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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business Review

Price wars have broken out in consumer industries around the world. Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. telecommunications carriers now compete fiercely on price as they try to win new customers.

Price 11
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Ten Reasons Salespeople Lose Deals

Harvard Business Review

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. Product Commoditization. Nice-to-Have" Product.

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The Hidden Wealth Beyond Net Promoter

Harvard Business Review

But I have found in my years of experience working across industries and sectors, that firms who embrace NPS are often leaving tremendous sources of wealth creation on the table. They might enjoy helping with your sales and marketing efforts by providing references or testimonials. Or they might speak on your behalf at industry events.

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Women in Asia Are More Financially Savvy than Women in the U.S.

Harvard Business Review

While it’s easy to think of the female market as homogenous, our research shows that cultural, geographical, and generational differences, as well as disparate sources of wealth, all affect how women view and allocate their wealth. The gender gap disappears though when you look at the sub-segments of the market in the U.S.

Survey 8