Rajesh Setty

SEPTEMBER 3, 2008

Build Reputation (create a lasting impression) 5. Note: You can download the eBook “ Personal Branding for Technology Professionals ” (PDF, 40 pages) for FREE. While the eBook is targeted at Technology Professionals, the concepts are applicable to any knowledge worker. One approach can be DAARE: 1. Thank you for your support.

eBook 28

eBook Licensing Brand Newsletter 28

Harvard Business Review

OCTOBER 26, 2017

Originally gaining notoriety as the data technology underneath the cryptocurrency called bitcoin, today blockchain technology is expanding its reach far beyond the confines of currency and tackling issues involving transactional social trust throughout the world. Powering the Supply Chain with Internet of Things (IoT) technology.

Supply Chain 8

Supply Chain Content Power Transportation 8

Harvard Business Review

DECEMBER 8, 2011

We've all been taught that trust and reputation are important elements of branding. Brand: Brands, trademarks, customer goodwill, company reputation. Market Position: Contracts, licenses, legal monopolies, customer lists. Technology has also changed the picture for many brands in terms of building trust.

Brand 15

Brand Hotels Reputation Franchising 15

Harvard Business Review

MAY 10, 2016

The technology most likely to change the next decade of business is not the social web, big data, the cloud, robotics, or even artificial intelligence. It’s the blockchain, the technology behind digital currencies like Bitcoin. Blockchain technology is complex, but the idea is simple. They make it difficult to cheat.

Technology 8

Technology Cost Credit Rating Banking 8

Harvard Business Review

DECEMBER 6, 2017

Prior to that, your name and local reputation was pretty much all you needed to prove who you were. Your driver’s license is the default proof of identity for everything from flying domestically to buying a new house. 4×6/Getty Images. Surprisingly little has changed since then, at least in the U.S.: Insight Center.

Crisis 8

Crisis Insurance Technology Credit Scoring 8

Harvard Business Review

FEBRUARY 20, 2018

Japan, one of the world’s richest business markets, once had a reputation as a difficult business environment for some foreign companies. Since the government sped up approvals for drugs and medical equipment, such licensing deals and partnerships are rampant. From Finland to Israel, from Australia to Portugal, from the U.S.

Pharmaceuticals 8

Pharmaceuticals Company Content Health Care 8

Harvard Business Review

OCTOBER 5, 2012

Replacing Google Maps with its own mapping software, combined with geographic data that it licenses from the Dutch firm TomTom, reduces Apple's reliance on a competitor's product. Poly9 in Canada, and C3 Technologies in Sweden that are bringing in new skills. Is that fair? That, we believe, is the benefit behind Apple's decision.

Software 15

Software Telecommunications Short-term Licensing 15

Strategy Driven

JULY 3, 2015

Reputation among affected constituencies within the business community. Test scores, grades, class rankings, GPA, SAT, professional certifications, licensing examinations, juried awards. They embrace technology, rather than ideas and concepts. Trainers with too narrow a niche will not ultimately serve your best interests.

Education 50

Education Company Succession Mentor 50

Harvard Business Review

JANUARY 14, 2014

How accurately can we anticipate the future given today’s emerging technologies? All products bear a licensing agreement that makes each consumer an official beta tester of the purchased “prototype.”. Small, agile manufacturers will link with large R&D organizations in order to be associated with the social reputation they develop.

FAQ 9

FAQ PR Productivity Products 9

Harvard Business Review

MAY 16, 2011

The end goal is clear — advanced biofuels at competitive prices from non-food sources — but the technologies to be used, the shape of future operations, and the relationships to other partners are all to be worked out in real time. Google uses a different approach to working with multiple external parties.

Software 14

Software Licensing Long-term Telecommunications 14

Harvard Business Review

SEPTEMBER 3, 2014

Storytellers often have a reputation for stretching the truth (at least in my family), and dramatic license certainly can make a story more lively. Let the phrase “say more about that” weave its magic and then follow that thread as far as it goes. Trust but verify. So, facts matter as much as entertainment value.

Storytelling 8

Storytelling Document Restructuring Brand 8

Rajesh Setty

NOVEMBER 16, 2008

For a technology person to succeed, the coding skills are only a beginning. Think: Reputation, Personal Brand, Relationships etc. Recent Readers Visitors Creative Commons License This work is licensed under a Creative Commons License. They are like an entry ticket to the park. Thanks again.

Download 28

Download Licensing Software Open-book 28

Harvard Business Review

JANUARY 19, 2015

It’s not technologically difficult for publishers to add platform-like elements, and vice versa. Sometimes, they also hope to develop a content management system that other publishers can license and use to distribute their content. But these differences are largely cultural. Full disclosure: I have written for The Atlantic.).

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

DECEMBER 13, 2013

As a long-time business journalist in the mainstream media, my professional and personal reputation was on the line. Technology, marketing, retail, HVAC, construction, and manufacturing pros. A former Congressman is also bidding for three dispensary business licenses in Massachusetts. And more are joining every day.

Industry 8

Industry Retail Banking Brand 8

Harvard Business Review

MAY 23, 2014

It’s widely believed that Modi, just as he did in Gujarat, will try to tame India’s sclerotic, corrupt, and self-serving bureaucracy by eliminating archaic laws and regulations, and by using technology to eliminate their discretionary powers. Most businesspeople agree that Gujarat under Modi was less corrupt than most other states were.

Bureaucracy 8

Bureaucracy Policies Globalization Politics 8

Harvard Business Review

OCTOBER 11, 2013

Terranola’s stock began tanking that afternoon, precipitating a slide that took the Seattle-based company’s reputation, employee morale, and ability to raise capital along with it. ExSolv claimed to have a technology for extracting oil from sand. They damaged a lot of people’s reputations and cost a lot of people a lot of money.

Case Study 8

Case Study CFO Hedge PR 8

Harvard Business Review

FEBRUARY 6, 2013

It looked like a stuffed animal — a cartoonish plush bird with a beetling brow and goofy eyes — but it contained a microphone, tiny speaker, headphone jack, computer chip, and enough speech-recognition and voice-generation technology to engage in sassy banter in Mandarin. But the Brrrd's heyday had come and gone.

Case Study 8

Case Study Retail Learning-by-Doing Education 8