Women on Business

JANUARY 26, 2011

For most of my prior career, I was a woman who: was happily married, may never have children, would earn a six figure income, was a loyal employee, was an over achiever, traveled to exotic places, would live in my dream home, and wanted to be involved in the highly charged corporate world forever! PRESS RELEASE Fort Wayne IN (PR Web) Oct.

Press Release 100

Press Release PR Exit Strategy Discount 100

Eric Jacobson

DECEMBER 1, 2014

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Do you think you missed some valuable stories by having not traveled to Texas and all but one place in California?

Travel 69

Travel PR Learning-by-Doing Open-book 69

Eric Jacobson

OCTOBER 13, 2014

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Do you think you missed some valuable stories by having not traveled to Texas and all but one place in California?

Travel 74

Travel Learning-by-Doing PR Open-book 74

Eric Jacobson

JULY 2, 2014

You’ll read those dozens of stories captured by three information-hungry economist/b-school professor buddies who traveled Memphis, TN to Omaha, NE; Charlotte, NC to Atlanta, GA; Chicago, IL to Cincinnati, OH, and so on. Do you think you missed some valuable stories by having not traveled to Texas and all but one place in California?

Succession 78

Succession Travel Learning-by-Doing PR 78

Women on Business

JANUARY 11, 2011

Do it five times (it gets your blood circulating) When you’re standing in your closet looking for your clothes for the day, slide your left arm down your side, then your right…repeat five times on each side If you can, jump in the shower before you do ANYTHING else in the morning, even before coffee.

Press Release 182

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Women on Business

JANUARY 19, 2011

I would love to travel, but I will never have that kind of money.” “The Money never comes easily to me.” “I I never have enough.” “I I don’t deserve to have money.” People will think I’m greedy if I have money.” Money comes to others, but not to me.” “I The economy is terrible right now. It is a time of struggle.” Now say these words.

Press Release 162

Press Release Learning-by-Doing Discount PR 162

Women's Leadership Exchange

MAY 16, 2010

So take a hard look at your market. Business owners can use those bucks they would have used on fees, travel and parking to invest in their own businesses. s a great opportunity for PR. Most important of all - I learned to be willing to change my company?s s business model. 2009 was about reducing costs and staying in business.

Business Model 70

Business Model Conference PR Learning-by-Doing 70

Women on Business

JANUARY 24, 2011

Evaluate organizations online: their mission, major products/markets, history, and biographies of key participants. Base marketing initiatives on shared values and multiple-agendas. Metaphors from nature, sports, and travel are very useful to generate repurposed solutions. Investigate those doing what you want to do.

Press Release 100

Press Release Discount Sharpe Advertising 100

Strategy Driven

APRIL 23, 2019

Digital marketing can be a difficult beast to master. More has changed in the last 2 years of marketing than the previous 50, and it’s all thanks to technology, technology integration, and globalization. The key to a successful digital marketing strategy is to use multiple avenues. Pay Per Click Marketing.

Marketing 50

Marketing Strategy Marketing Strategy PR 50

Harvard Business Review

JANUARY 24, 2012

Restaurant type two: You want to have a couple of special dinners during your travels so you've done some careful research prior to your trip. Type one represents what marketers call "push." Push marketing uses advertising (billboards, spam, direct mailings, banners, cold calls, and similar techniques) to hunt for the customer.

PR 15

PR Long-term Metrics Short-term 15

Leading Blog

AUGUST 19, 2013

This is a post by Libby Gill, author of Capture the Mindshare and the Market Share Will Follow. Marketing' As much as people love to over-complicate the topic of branding, simply put, a brand is a promise of value. She is known as the “branding brain” behind the launch of the Dr. Phil Show.

Brand 283

Brand Blanchard PR Open-book 283

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. As a consultant in PR and social media, I thought I knew. Travel, Inc., It could have opened up a larger conversation about women business travelers.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

JUNE 13, 2014

Others see it as a brilliant PR move. Auto mechanics need to learn how to repair electric vehicles; drivers need to learn to drive and to maintain them; new marketing and distribution channels need to emerge; and the roads need to be populated with charging stations for long distance travelers. But that is tomorrow’s problem.

Technology 9

Technology Wireless PR Innovation 9

Frank Sonnenberg Online

JUNE 4, 2019

For that reason, whether you serve as a full-time or a contract employee, it’s critical to build your personal brand to remain marketable. Good News Travels Fast. Is Personal Branding Simply a PR Activity, or…? If you think personal branding is entirely a marketing and public relations activity, you’ve got it all wrong.

Brand 83

Brand Reputation Morale PR 83

Harvard Business Review

MARCH 25, 2016

Most advertising agencies with creative treatments and marketing campaigns. Most PR firms with messaging and communication plans. As an example, between 2008 and 2015, IBM organized its marketing under the shared purpose of “Building a Smarter Planet.” The natural step is to give the assignment to an agency.

How To 8

How To Brand Retail PR 8

Harvard Business Review

AUGUST 19, 2011

The timing could barely be worse: you've just invested a lot of your limited marketing resources in a new campaign that, given what's just happened, is the perfect ammunition for those skilled in double entendre. Abandon the marketing campaign." And the marketing campaign? The whole world is watching. What's your plan?

Airlines 9

Airlines Advertising PR Brand 9

Harvard Business Review

SEPTEMBER 21, 2015

and travelled to other nations asking business leaders what attributes executives must have to succeed in today’s digital, global economy. Empathetic understanding is also indispensable in increasingly diverse markets, like those of the U.S., At Amazon and other businesses, the “e-word” should be the watchword.

Emotional Intelligence 8

Emotional Intelligence Audience PR Middle Management 8

Women on Business

JANUARY 16, 2011

It’s the story of Miss Abigail, the most sought-after relationship expert to the stars, and her sexy sidekick Paco, as they travel the world teaching Miss Abigail’s outrageously funny and spot-on tips on how to date, mate and marry Follow the rules below to enter the drawing to win one of three pairs of tickets to see the show!

Press Release 187

Press Release Discount PR Magazine 187

Frank Sonnenberg Online

MARCH 22, 2021

Many folks have taken such things as freedom, unrestricted travel, and sharing special moments with family for granted. Your advice is that “personal branding is less a marketing exercise than it is becoming the best person you can be.” They view it as a PR or marketing exercise.

Morale 138

Morale Advice Open-book Information 138

Harvard Business Review

AUGUST 3, 2011

This post is part of the HBR Insight Center Marketing That Works. On a larger scale, the death rate from automobiles was 90% higher in 1925 than it is today, because we've learned from our mistakes and have figured out myriad ways to make car travel safer. Kennedy because he looked like a train wreck on the small screen.

Media 15

Media Public Relations Learning-by-Doing Mayo 15

Harvard Business Review

DECEMBER 8, 2017

After you’ve been fired, getting back into the job market can be difficult. Doing so helps you “figure out how big a problem you’re facing” and what you’ll need to overcome in the job market, says Lees. Klaus Vedfelt/Getty Images. What should you say in an interview? What the Experts Say.

How To 8

How To Letter Learning-by-Doing PR 8

Harvard Business Review

JUNE 12, 2018

The pervasive adoption of mobile devices has driven an explosion of contextual user information, including geolocation data, which has become a valuable resource for marketers. However, a lack of technical skill sets among marketers has made it difficult for them to use this data (when they have access to it) effectively.

Short-term 8

Short-term Brand Long-term Media 8

Management Craft

DECEMBER 28, 2014

Traveling to new places ?. Along with the opportunity to play to an eager audience, he has to do PR interviews, spend time on airplanes and in hotels, and endure many other hassles. Also in the group was a woman who was a freelance marketing communications writer (someone who makes a living explaining businesses).

How To 69

How To Course Chaos Theory Hotels 69

Harvard Business Review

MAY 4, 2015

Here are a few examples: Gery (some of these are the individuals’ real names; others are pseudonyms) is an IT consultant, freelance writer, engineering technician, freelance marketing and PR consultant, and world-class bullwhip performer.

PR 8

PR Long-term Consultative Career 8

Management Craft

DECEMBER 28, 2014

Traveling to new places ?. Along with the opportunity to play to an eager audience, he has to do PR interviews, spend time on airplanes and in hotels, and endure many other hassles. Also in the group was a woman who was a freelance marketing communications writer (someone who makes a living explaining businesses).

How To 40

How To Course Chaos Theory Hotels 40

Harvard Business Review

MAY 16, 2017

The Trump administration’s latest travel ban is back in U.S. Any multinational company with a diverse workforce would be concerned about limits to international hiring and employee travel. A day after President Trump issued the first travel ban, which initially suspended the U.S. federal court. refugee camps.

Company 8

Company Skills Travel Crisis 8