Eric Jacobson

OCTOBER 3, 2019

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. This book, by Brian Solis, details the incredible transformation happening in business today, driven by new social and mobile technologies. If you don't market your business, you won't have one. His advice?

Books 50

Books Leadership Storytelling Delegation 50

Eric Jacobson

OCTOBER 12, 2017

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. This book, by Brain Solis, details the incredible transformation happening in business today, driven by new social and mobile technologies. If you don't market your business, you won't have one. His advice?

Books 50

Books Leadership Storytelling Delegation 50

Eric Jacobson

MARCH 11, 2014

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. This book, by Brain Solis, details the incredible transformation happening in business today, driven by new social and mobile technologies. If you don''t market your business, you won''t have one. His advice?

Books 67

Books Leadership Storytelling Delegation 67

Eric Jacobson

APRIL 2, 2015

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. This book, by Brain Solis, details the incredible transformation happening in business today, driven by new social and mobile technologies. If you don''t market your business, you won''t have one. His advice?

Books 50

Books Storytelling Delegation Tactics 50

Eric Jacobson

APRIL 20, 2013

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. This book, by Brain Solis, details the incredible transformation happening in business today, driven by new social and mobile technologies. If you don''t market your business, you won''t have one. His advice?

Books 55

Books Storytelling Delegation Tactics 55

Eric Jacobson

AUGUST 29, 2013

Author Paul Smith explains why storytelling has emerged as a vital skill for every leader and manager. This book, by Brain Solis, details the incredible transformation happening in business today, driven by new social and mobile technologies. If you don''t market your business, you won''t have one. His advice?

Books 50

Books Storytelling Delegation Tactics 50

Strategy Driven

NOVEMBER 17, 2010

Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs. Make sure you have a project manager in place to mind the details and ensure the program doesn’t veer off course. He has a marketing communications degree from Bradley University.

How To 62

How To Tacit Knowledge Mentor Intellectual Capital 62

Harvard Business Review

MARCH 18, 2013

The creation of a successful advertising or marketing campaign requires a tricky formula. Read on for their answers: Christa Carone - Chief Marketing Officer, Xerox Corporation. The challenge we're seeing is that "paid" is no longer the hero in the marketing mix. Project-based assignments force agencies into the vendor business.

Advertising 8

Advertising Marketing Storytelling Brand 8

Strategy Driven

MAY 9, 2019

Market research is an essential tool in developing and differentiating brands and services But the research business is rapidly being disrupted by the encroachment of SaaS competitors, emerging methodologies, lower pricing and easier consumer access. Change creates opportunity. The insights industry is clearly at a crossroads.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 16

Innovation Marketing Incubator Class 16

Harvard Business Review

DECEMBER 5, 2018

By allowing employees to work on projects unrelated to their formal job descriptions 20% of the time, people with varied experiences and expertise can combine their efforts in a way that would be extremely unlikely in a planned company initiative. Empower Your People with Technology. That’s the hard part.”

Creativity 14

Creativity Team Film Technology 14

Harvard Business Review

MAY 9, 2013

GE, perhaps more than any other major company, is dedicated to the use of data visualization as a key part of its marketing and communications efforts. In trying to do that, the marketing communications brand group is always searching for compelling ways to bring these challenges to life. And how do you define success?

Storytelling 9

Storytelling Airlines White Paper Audience 9

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent. The New Tools of Marketing.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

JULY 3, 2014

When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt was to make marketing a vital operating function that could drive organic growth. We realized early on that it wouldn’t be enough for marketers just to focus on advertising and external messaging. Shape the market early. Go to new places.

Innovation 8

Innovation Marketing Incubator Class 8

Harvard Business Review

JULY 17, 2013

Adopt emerging technologies, while weighed down by the past. Today, however, technology innovation is creating a drastic change — across all major industries — in the way customers want to interact with their suppliers. The CIO paradox is a set of contradictions that lies at the heart of IT leadership.

CIO 8

CIO Technology Storytelling Strategic Planning 8

Strategy Driven

NOVEMBER 21, 2011

Every successful communicator is a great storyteller. A personal story can let you project warmth and human fallibility if you begin by saying, for example, “Did I ever tell you about the time I fell flat on my face?” You’ll find your path to the heart with your story. Your story can be real or hypothetical.

Power 56

Power Audience Kaplan Short-term 56

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. The tension between human-driven and technology-driven capabilities is often miscast, positioning automation as a threat to the people that drive our industry. Humans and Automation. Distribution strategies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

SEPTEMBER 20, 2012

Teams that have high virtual distance suffer a 90% drop in innovation effectiveness, more than 80% plunge in trust, and 60% decline in finishing projects on time and within budget, among other negative effects. Sobel-Lojeski has done a quantitative analysis, and her results are eye-opening. Go for the low-hanging fruit.

Team 15

Team Budgeting Operations Short-term 15

Harvard Business Review

SEPTEMBER 9, 2015

I knew it would be a challenge to restart my career in a new market, especially one that is densely populated with talent, so I expected the process to take a few months. As a marketer, I decided to re-frame the challenge. I wanted to learn, and to be part of something big.

Tourism 8

Tourism Career Storytelling Marketing 8

Harvard Business Review

APRIL 18, 2013

A 2012 Pricewaterhouse Coopers survey found that 60% of CEOs did not believe they had the talent they needed to be successful, and one in four had to delay or forego market opportunities and strategic initiatives because they didn''t have the right talent. Recruiting, staffing, and hiring-support services is a $16B industry , yet 52% of U.S.

Cooper 8

Cooper Customer Loyalty Storytelling Career 8

Miles Anthony Smith

NOVEMBER 7, 2019

65 Content Marketers List the 44 Content Marketing Agencies Crushing It (Plus 70 Tips & 78 Myths Dispelled) ​Digital marketing is becoming harder to ignore as we now live in a world of internet ubiquity. Click "READ MORE" to see the 44 content marketing agencies and 70 related tips from the experts!

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

MAY 8, 2017

In a study of S&P 500 and Global 500 firms, our team found that those leading the most successful transformations, creating new offerings and business models to push into new growth markets, share common characteristics and strategies. The same was true of Adobe’s Shantanu Narayen. The result was the Booking.com platform.

Franchising 15

Franchising CEO Business Model Strategy 15

Tanveer Naseer

JANUARY 6, 2015

The genius of the book is that Eggers extends Silicon Valley’s existing technology and organizational practices no further than to their next logical steps (imagine Google on steroids), and only at the conclusion does he move to the illogical and chilling end to which they may be heading.

Influence 100

Influence Succession Ethics Bureaucracy 100

Harvard Business Review

JANUARY 15, 2016

In many organizations, the typical off-boarding process is a whirlwind of project wrap-ups, paperwork, and exit interviews. ” Case Study #2: Lead storytelling sessions for colleagues and replacements. How far in advance of the employee’s end date do you need to start? What the Experts Say.

Learning-by-Doing 8

Learning-by-Doing Storytelling Cooper Case Study 8

Harvard Business Review

JUNE 21, 2017

Alice, an outstanding 24-year-old engineer working for a top technology company, wants to launch her own startup within the next five years, but she doesn’t yet have a venture concept. What knowledge and skills does Alice need to lead a technology venture? Juan Díaz-faes for HBR. Cofounders are crucial.

Engineering 13

Engineering Finance Survey Technology 13

Harvard Business Review

FEBRUARY 17, 2016

Recruiting in today’s ultra-competitive job market is tough and success can often hinge on the team that you already have in place. Here are six concrete recruiting principles we used to help us build a top team: Master the art of storytelling. To some people, storytelling comes naturally. Insight Center. Motivation.

Company 8

Company Benchmarking Storytelling Engineering 8