In the CEO Afterlife

OCTOBER 11, 2011

Leadership. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. We settled on brand sales, market share and margin.

Brand 253

Brand CEO P&L Brand Management 253

In the CEO Afterlife

OCTOBER 3, 2011

Leadership. by John • October 3, 2011 • Human Resources , Leadership , Life • 0 Comments. There may be many styles of leadership, and some will hinge on the state of the business. Human Resources. Leadership. December 2011. November 2011. November 2011.

CEO 222

CEO Human Resources Brand Marketing Strategy 222

Women on Business

JANUARY 17, 2011

When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.

Press Release 236

Press Release Strategy Discount Leadership 236

In the CEO Afterlife

SEPTEMBER 26, 2011

Leadership. by John • September 26, 2011 • Human Resources , Leadership • 3 Comments. September 28, 2011 at 8:40 am. October 1, 2011 at 10:15 am. Human Resources. Leadership. December 2011. November 2011. November 2011. October 2011.

CEO 256

CEO Human Resources Library Brand 256

In the CEO Afterlife

MAY 1, 2011

Leadership. by John • May 2, 2011 • Human Resources , Leadership • 1 Comment. October 9, 2011 at 6:50 am. When I teach my leadership and collaboration class to middle managers at the Canadain Marketing Association I say to them that the sociopath boss or colleague is a reality.

CEO 152

CEO Human Resources Brand Middle Management 152

Women on Business

JANUARY 17, 2011

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162

Marketing Press Release Direct Marketing Discount 162

In the CEO Afterlife

OCTOBER 23, 2011

Leadership. by John • October 23, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. Steve Jobs managed to harness the resources of 49,000 employees to introduce and successfully market a slew of breakthroughs. October 24, 2011 at 12:57 am.

Strategy 250

Strategy CEO Human Resources Brand 250

In the CEO Afterlife

SEPTEMBER 12, 2011

Leadership. by John • September 12, 2011 • Human Resources , Leadership , Strategy • 4 Comments. Not many years after the Tylenol fiasco, a massive batch of sour coffee that made some people nauseous became my ultimate test of leadership. September 13, 2011 at 3:27 am. Main menu Home.

Crisis Management 268

Crisis Management Crisis CEO Management 268

In the CEO Afterlife

NOVEMBER 7, 2011

Leadership. by John • November 7, 2011 • Branding , Marketing • 2 Comments. Because I had a few of the old cans in the refrigerator I conducted a side-by-side comparison through the eye of a marketer. Surely, I’m not the only marketer to see it this way. November 10, 2011 at 4:48 am.

CEO 239

CEO Comparison USP Brand 239

In the CEO Afterlife

FEBRUARY 5, 2011

Leadership. Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I see evidence in niche and specialty markets; I suspect senior people in smaller companies spearhead inventions. Leadership.

Magazine 100

Magazine Brand Article Marketing 100

In the CEO Afterlife

SEPTEMBER 6, 2011

Leadership. by John • September 6, 2011 • Human Resources , Leadership • 1 Comment. My regret is that I did not free up my other hip for Human Resources, a group of eager young managers at the rear of the functional pecking order. After all, I had come up through the marketing ranks.

CEO 162

CEO CFO Human Resources Real Estate 162

Women on Business

JANUARY 3, 2011

Authentic Leadership I was recently at the Pa. Bold Leadership There are so many words to describe leadership and almost. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. He ” by Robert Johnson is about the myth of Perceval and the Holy Grail. Governor’s Conference for Women.

Press Release 238

Press Release Discount PR Leadership 238

In the CEO Afterlife

APRIL 17, 2011

Leadership. by John • April 18, 2011 • Branding , Marketing • 0 Comments. Human Resources. Leadership. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011.

CEO 204

CEO Brand Brand Management Human Resources 204

In the CEO Afterlife

NOVEMBER 13, 2011

Leadership. by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. They probably haven’t figured him for a good marketer. He’s making a living by following the 4 P’s of Marketing. November 14, 2011 at 8:59 am. November 15, 2011 at 7:47 am. November 19, 2011 at 11:09 am.

Brand 245

Brand Merchandising Entrepreneur Audience 245

In the CEO Afterlife

NOVEMBER 20, 2011

Leadership. by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. Michael Jackson , the theme to “Billie Jean” and a phenomenal blend of marketing and entertainment drove the Pepsi brand to the pinnacle of contemporary culture. November 21, 2011 at 5:08 am.

CEO 242

CEO Advertising Brand Marketing Strategy 242

In the CEO Afterlife

DECEMBER 4, 2011

Leadership. by John • December 4, 2011 • Leadership , Life • 2 Comments. Their marketing teams research everything to death. December 4, 2011 at 12:54 pm. December 4, 2011 at 3:20 pm. Human Resources. Leadership. December 2011. November 2011. November 2011.

CEO 235

CEO Bureaucracy Brand Constraint 235

In the CEO Afterlife

MARCH 27, 2011

Leadership. ‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. But good management isn’t necessarily good leadership; good leaders are obsessed with doing right things. Human Resources.

CEO 100

CEO Human Resources Bureaucracy Brand 100

In the CEO Afterlife

MAY 23, 2011

Leadership. by John • May 23, 2011 • Branding , Marketing • 3 Comments. Ironically, a great slogan’s constraint to longevity can be the boredom of the marketer. Marketers like change, but often they make change for change’s sake. I suggest the slogan has become generic to the market.

Brand 196

Brand CEO Marketing Proposal 196

In the CEO Afterlife

DECEMBER 11, 2011

Leadership. by John • December 11, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. I was Nabob’s VP of Marketing, a 32 year-old disciple of an excellent turnaround CEO – a fellow by the name of Hugo Powell who eventually moved on to Interbrew (now Anheuser-Busch InBev ) as CEO.

CEO 201

CEO Advertising Franchising Brand 201

Women on Business

JANUARY 10, 2011

This is a simple aspect of what we do in the WELL program (Women Executive Leadership Learning) that will take place for two days March 2 and 3 at our retreat center in Pennsylvania. Related posts: Leadership Strategies: Are You a Davos Woman? Eat more of this, less of that. This post was mentioned on Twitter by Sylvia Lafair, Ph.D,

Press Release 194

Press Release Strategy Discount PR 194

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands.

Brand 170

Brand CEO Stage-Gate Marketing 170

In the CEO Afterlife

AUGUST 29, 2011

Leadership. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131

Strategy CEO Company Competitive Advantage 131

Women on Business

NOVEMBER 22, 2010

Related posts: 5 Lessons I’ve Learned about Leadership The economic waves have settled a bit and my company. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments. Did you wake up eager and ready for the learning and relationship challenges that were there each day?

Education 170

Education Press Release Leadership Development Development 170

Chart Your Course

AUGUST 21, 2013

3) The market rewards your stock: According to the Parnassus prospectus for its Workplace Fund (a portfolio of stocks of companies with outstanding workplaces) – as quoted in Fast Company, the average annual return on the Workplace Fund over the past 5 years (a recessionary period) was 10.81%.

Human Resources 153

Human Resources Talent Management Motivation Analysis 153

Leading Blog

JANUARY 5, 2015

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. In 2011, Kodak made the list of Top 10 Fortune 500 Employers With Older Workers, called out for employing a disproportionately high percentage of mature workers.

Film 150

Film Human Resources Technology Maturity 150

In the CEO Afterlife

NOVEMBER 27, 2011

Leadership. by John • November 27, 2011 • Leadership , Life • 2 Comments. November 28, 2011 at 12:29 pm. November 28, 2011 at 1:15 pm. Human Resources. Leadership. December 2011. November 2011. November 2011. October 2011. September 2011.

CEO 205

CEO Brand Fashion Human Resources 205

Women on Business

DECEMBER 20, 2010

Right now I am researching the first section of my new book “Dipping in the WELL: Women Executive Leadership Learning”. Related posts: Leadership and a Cup of Tea The next six weeks of winter are the challenging ones. Leadership Partnership and Business Possibilities Clearing out the old to make way for the new.

Press Release 192

Press Release Discount PR Leadership 192

Chart Your Course

NOVEMBER 14, 2012

You have to watch your competitors and seek to always adapt to changes in the market, and innovate for solutions. According to The Society for Human Resource Management, only 33 percent of businesses track employee turnover, which means 67 percent of businesses are missing out on a huge source of savings and growth.

Cost 192

Cost Human Resources Human Capital Benchmarking 192

In the CEO Afterlife

APRIL 4, 2011

Leadership. by John • April 4, 2011 • Leadership , Strategy • 0 Comments. The giants dominated markets and gobbled up competitors; they also failed to cope with rapid change. Your job is to choose a company with a buoyant culture and leadership that’s not afraid of change. Human Resources.

CEO 150

CEO Mass Marketing Class Brand 150

In the CEO Afterlife

AUGUST 1, 2011

Leadership. by John • August 1, 2011 • Branding , Marketing • 0 Comments. At that time, Bristol-Myers also marketed a slew of also-rans such as Ipana and Fact Toothpaste, Vitalis Hair Tonic, Softique Bath Oil and Mum and Trig Deodorant. In the CEO Afterlife. Main menu Home. Old Brands. Last Stands.

Brand 131

Brand CEO Stage-Gate Marketing 131

In the CEO Afterlife

JULY 20, 2011

Leadership. by John • July 20, 2011 • Human Resources , Leadership , Marketing • 2 Comments. October 25, 2011 at 8:46 pm. October 26, 2011 at 7:44 am. Human Resources. Leadership. December 2011. November 2011. November 2011. October 2011.

Advertising 155

Advertising Human Resources Brand Rogers 155

In the CEO Afterlife

JULY 26, 2011

Leadership. by John • July 26, 2011 • Life • 0 Comments. Human Resources. Leadership. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. In the CEO Afterlife.

CEO 167

CEO Brand Follow-up Human Resources 167

Women on Business

JANUARY 18, 2011

Leadership is about being a model of behaving in ways that create cooperation and collaboration. Related posts: Leadership Partnership and Business Possibilities Clearing out the old to make way for the new. Women Leadership and Mad Men Some revolutions are bloody, and some are flash-in-the-pan moments.

Press Release 150

Press Release Discount PR Leadership 150

In the CEO Afterlife

AUGUST 7, 2011

Leadership. by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Beyond my recreational life (weapons of choice being a tennis racquet or a golf club - on a good day I use both), I’m writing about business leadership, branding and life. Resourceful. Leadership.

CEO 100

CEO Golden Parachute Welch Human Resources 100

In the CEO Afterlife

MAY 30, 2011

Leadership. by John • May 30, 2011 • Human Resources , Life • 1 Comment. November 11, 2011 at 9:28 pm. Human Resources. Leadership. December 2011. November 2011. November 2011. October 2011. September 2011. August 2011. April 2011.

CEO 112

CEO Human Resources Brand Film 112

Women on Business

JANUARY 4, 2011

By Maribeth Kuzmeski Are you looking to add new individuals to your team in 2011? Studies show that hiring guilt-prone employees is smart business! Keep in mind, there is a big difference between guilt-prone and guilty) Guilt-ridden people make better employees, tend to work hard, perform better and are less likely to call in sick.

Press Release 170

Press Release Discount PR Magazine 170

Women on Business

JANUARY 17, 2011

Tags: Catalyst Women , women in business , businesswomen , female executives , leadership , women on business No related posts, yet.

Press Release 113

Press Release Discount PR Directory 113