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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. FREE StrategyDriven Trial Membership.

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5 Pitfalls of Marketing Waterfalls

Strategy Driven

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

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Golden Rules for Dealing with Asian Businesses, part 3 of 3

Strategy Driven

Most Asian companies, large and small, have a fixed hierarchy among their employees and management. from Northwestern University, Kellogg Graduate School of Management and his M.Sc. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Smart Marketing for Small Businesses.

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Recommended New Year’s Resolutions for Entrepreneurs

Strategy Driven

With 2013 winding down, it’s time to start thinking of ways to change, or improve, for the New Year. Michael Unetich is President of TIP Solutions, a Chicago-based software company building a patented set of software and firmware technologies around call handling and management. Books typically valued from $14.95 – $29.95

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Golden Rules for Dealing with Asian Businesses, part 2 of 3

Strategy Driven

from Northwestern University, Kellogg Graduate School of Management and his M.Sc. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Smart Marketing for Small Businesses. About the Authors. Consider leaving a comment!

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Lessons Learned from Corporate Branding and Rebranding Efforts of Note

Strategy Driven

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

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Golden Rules for Dealing with Asian Businesses, part 1 of 3

Strategy Driven

from Northwestern University, Kellogg Graduate School of Management and his M.Sc. Books typically valued from $14.95 – $29.95 Book value is not guaranteed. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Smart Marketing for Small Businesses. About the Authors.