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N2Growth Blog
JANUARY 16, 2011
Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.
N2Growth Blog
APRIL 20, 2010
The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.
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Strategy Driven
OCTOBER 12, 2016
Wall Street analysts, marketers and corporate communicators understand the importance of a CEO’s personal brand and how it affects demand for a company’s products or services and its market value. The “ personal brand ” of Marc Benioff of Salesforce.com or Tesla’s Elon Musk is an extension of the company. Consider leaving a comment!
N2Growth Blog
OCTOBER 28, 2010
How many times have you witnessed someone holding-out for a higher price, better valuation, evolving markets, technology advances, or any number of other circumstances that either never transpire, or by the time they do, the opportunistic advantage had disappeared? The last sentance in your comment is sage advice.
N2Growth Blog
OCTOBER 25, 2010
MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# Inc.com Inc. magazine’s offering of information, products, services, and online tools for business or management.
N2Growth Blog
MAY 16, 2010
As odd as it sounds, businesses that are not dependant on smart talent, capital, or technology can scale faster and easier than those businesses burdened with the aforementioned dependencies. The dumb factor not only applies to talent, capital, and technology, but it also extends throughout the entire value chain.
N2Growth Blog
JANUARY 20, 2011
In fact, it is my opinion that the worst form of gossip is conducted under the guise of seeking advice or counsel. Talking to anyone else wouldn’t resolve the issue, it would merely be self serving indulgence at someone else’s expense.
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