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How To Get Noticed (and Promoted) at Work.

Rich Gee Group

Build Your Brand Your brand is how you present yourself and your professional capabilities. Cultivating a strong personal brand within your workplace can make you a go-to person in your area of expertise. Action Steps: Stay abreast of industry trends and new technologies. Final Thoughts.

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Brand Exposure

N2Growth Blog

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric.

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Understanding the Role of Technology in Growing Your Business

Strategy Driven

The secret to ticking all of these boxes and optimizing the potential for business growth lies in investing in the right technology. So, what type of technology is necessary to ensure that financial administration is properly taken care of from month to month? Good examples of marketing software and technology include: Analytics.

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Key Strategies for Aspiring Entrepreneurs Considering Franchise Ownership

Strategy Driven

While the allure of operating under a recognizable brand can promise a certain degree of stability and support, it is imperative to evaluate all associated risks and benefits carefully. Understanding the local laws and regulations governing your franchise is another dimension where legal advice proves indispensable.

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The Role of Personalization in Consumer Engagement

Strategy Driven

Rather than offering a one-size-fits-all approach, companies use data and technology to better understand their customers and deliver more relevant, personalized interactions. This relevance helps build a connection between the brand and the consumer. Rather, they will advocate for your brand for free.

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Leadership Lessons in Southwest Airline’s Fall From Grace

Modern Servant Leader

Underinvestment in Technology. Because Southwest Airlines seems to have the worst, most outdated operating technology in the industry. Failing technology. A company of Southwest’s scale does not get this far behind in technology without repeatedly ignoring the advice of their IT department. Trust is damaged.

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How to Build a Brand | N2Growth Blog

N2Growth Blog

The preceding description paints the perfect illustration of why branding is one of my favorite topics…It is complex. Unless you are a very large enterprise it is unlikely that you have the time, money, staffing, or external professional relationships to execute a brand management strategy such as the one outlined above.

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