Strategy Driven

JANUARY 26, 2011

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. And remember that technology connects people in faster and more transparent ways than ever! Still skeptical? Then take a look at the hard numbers.

Media 67

Media Learning-by-Doing Open-book Company 67

HR Digest

NOVEMBER 9, 2023

Pay Equity Analysis: How to Create Fair Salary Structures With the number of tools and data collection resources available to us, it’s impossible for companies to claim ignorance of the pay disparity and the struggles personally encountered by their employees. The gathered data needs to be reviewed in detail.

System 52

System How To Benchmarking Diversity 52

Harvard Business Review

SEPTEMBER 19, 2012

Enormously more, actually, than the best survey research, focus group, or doctor's interview — the highly subjective and incomplete tools we rely on today to understand behavior. Consequently, analysis of Big Data is increasingly about finding connections between people's behavior and outcomes.

System 15

System Analysis Retail Focus Group 15

Harvard Business Review

JANUARY 5, 2012

A few months back, Coca-Cola's Joe Tripodi (Chief Marketing and Commercial Officer) wrote an HBR post on his company's evolving shift from consumer impressions to expressions: defined as any level of audience engagement with Coca-Cola's brand content. Marketers still need offline mass media, especially TV, to build brands.

Media 13

Media Audience Brand Advertising 13

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 15

Film Franchising Budgeting Audience 15

Harvard Business Review

OCTOBER 11, 2012

The marketing budget to cement that perception was nearly $100 million, but the opening weekend not only missed financial expectations, it flat-lined. Clearly the thriving film market needs to shift to a culture that bases decisions on data — not gut checks.

Film 15

Film Franchising Budgeting Audience 15

Harvard Business Review

NOVEMBER 27, 2015

The Global Empathy Index uses a combination of publicly available information and proprietary data drawn from its surveys and from social and financial feeds — including textual analysis of over half a million social media interactions. Technology. Technology. Technology. Technology. Alibaba Group.

Tourism 8

Tourism Telecommunications Automotive Company 8

Harvard Business Review

APRIL 25, 2012

The same holds true for consumer focus groups, innovation contests, and more recently the use of social media sites to solicit feedback from consumers. A large consumer electronics manufacturer we recently worked with had launched a new hybrid TV and internet technology focused on teens. They'd certainly done their homework.

Power 14

Power Mass Marketing Focus Group Brand 14

Strategy Driven

NOVEMBER 8, 2010

This book will show you, as an employee, customer or partner, how to use new social technologies, make yourself heard, and produce better products and services. Marketing 101 principles still apply. Building a new Social Nation isn’t just about a paradigm shift in technology. We are on the cusp of a new business era.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

MAY 5, 2014

Businesses gain their strategic focus from understanding the “customer” ? To help understand a woman’s preferences and challenges, Merck for Mothers has begun to incorporate focus groups and community advisory committees in our work. in this case, that’s the mother-to-be herself. Corporate social responsibility Health'

Supply Chain 8

Supply Chain Health Care Self-aware Franchising 8

Harvard Business Review

MARCH 23, 2012

How many organizations would rely mainly on intuition when taking a new product to market? Step 2: Apply a conceptual model to guide the analysis. To answer these questions, the analytics team created focus groups of senior Sprint executives and managers, who reviewed the feedback and made informed decisions based on the data.

Metrics 12

Metrics Parcell Call Center Productivity 12

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. They were employed in midlevel to upper-midlevel management positions in strategy, finance, marketing, legal, operations, and technology functions. What were the critical events, and what lessons did they learn?

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

AUGUST 23, 2017

Not least in the online search abilities, speech and translation features, and image recognition technology of my employer, Alphabet. Whatever hype businesspeople read around AI — and there is a great deal — the intentions and actions of so many players should alert them to the fundamental importance of this new technology.

Company 12

Company Training Technology Wireless 12