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15 Nuggets of Wisdom From 15 Entrepreneurs

Terry Starbucker

“Be sure to look at ideas from the other (customer) side” – Ken Barker , CEO of Crailar Technologies , who is developing (get this) the first natural fiber alternative to cotton that the clothing industry has ever had.

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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

While Chief Digital/Technology Officers or Chief Marketing Officers are often tagged with the innovator label, it is the CHRO who is the real innovator in 2020. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?. Selection Methodology. Affiliates.

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What’s The Truth About Your Leadership?

Tanveer Naseer

Your employees need to see that you care about them as much as you care about your goals [ Share on Twitter ]. Indeed, if there’s one thing the social focus of today’s technological advancements has shown us it’s that we all want to be engaged in what we do.

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Technology Is Changing What a Premium Automotive Brand Looks Like

Harvard Business Review

Many mature industries are experiencing significant technological disruption. Leaders in every industry are no doubt keeping a vigilant eye on such developments, yet one very important aspect of this disruption has been largely overlooked: technology fundamentally changes what makes your brand premium. The choice is truly that stark.

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Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance

Harvard Business Review

And with today’s technologies, companies now have the ability to see and act on these fluctuations in the moment. As new technologies shift customer journeys and expectations, they can (and should) also enhance companies’ abilities to engage with customers in the most relevant ways. Don’t be loyal to the status quo.

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Top 10 Green Business Stories of 2011

Harvard Business Review

From relentless demand for resources to bamboo-like 9% growth to vicious competition for the technologies and industries of the future, China will be the big story for a long time. So one technology and company failed miserably (and perhaps the government made a bad investment choice). China, China, and China.

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The Ways Customers Use Products Have Changed — but Brands Haven’t Kept Up

Harvard Business Review

The emergence of the iPhone and smart technology completely altered the way consumers interact with media and brands. Nike, once an athletic apparel brand telling stories of athletic solo willpower, has now taken on a systemic nature by introducing brand experiences , such as Nike Plus, Nike Plus Training Club, Nike Plus Running Club, etc.

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