Women on Business

DECEMBER 17, 2010

Keep your local community close and participate - not out of selfish intent but rather out of the joy of being with others who speak your language. Related posts: ROI on Social Media Post by Dr. Marsha Firestone, contributing Women On Business writer. Sometimes only another artist knows what yet another artist is talking about!

Media 198

Media Press Release Discount PR 198

Harvard Business Review

OCTOBER 17, 2018

The session kicked off with participants dividing into small teams to tackle company-wide strategic challenges. The more urgent the problem appears, the more eager your audience will be for the solution. Trap #2: An Idea Without a Clear ROI. As with all good presentations, you want to meet your audience where they are.

How To 14

How To Audience CEO Execution 14

Harvard Business Review

SEPTEMBER 25, 2018

Their audience turns to them for industry insights, new product information, and recommendations. Influencers are much more than the “Instafamous”: They are diverse individuals with established expertise, expansive platforms, and refined strategies of engaging target audiences and shaping their behavior.

Influence 9

Influence B2B Globalization Webinar 9

Harvard Business Review

MARCH 31, 2016

Now participation exceeds 50% since this change and has helped workers become more actively engaged in the company’s wellness program. This can help overcome some of the top barriers to program participation and success: lack of awareness, lack of interest and suspicions about employers’ motivations.

Planning 8

Planning Incentives ROI Long-term 8

Harvard Business Review

NOVEMBER 10, 2011

When TV ads become teasers for digital experiences, the ROI on the investment will improve significantly as the digital experience will stretch out the brand experiences beyond the 30 second clip. As marketers look to get stronger ROI from their TV investments, location based programs linked to the TV advertisement will come to the forefront.

Advertising 15

Advertising ROI Brand Self-aware 15

Harvard Business Review

JULY 28, 2011

Aiming to increase visits and "intent to use" among an audience that was younger and more coastal than their middle-age, Midwestern core users, Bing created a culturally relevant opportunity for entertainment, access, and unique experiences. Bing's sponsorship of the release of Jay-Z's autobiography last fall provides an interesting example.

Succession 15

Succession Brand Objective Marketing 15

Roundtable Talk

JUNE 22, 2010

" 12 hours ago #adweekcdn #genesimmons lesson in what can go wrong with interactive audience participation. the losers that were at the bottom of the heap). Follow us @ExecRoundtable Leaving #adweekcdn #genesimmons and wondering "what the hell was that?"

Tips 34

Tips Team Bottom-up Teamwork 34

Harvard Business Review

APRIL 24, 2015

Even if your goal for the video is simply nebulous “branding” or “exposure,” there are better ways to measure ROI. First, video view count tells you nothing about your audience. If the audience is made up of people who don’t fit your target customer profile, those views are fairly worthless.

Metrics 8

Metrics Video Marketing Audience 8

Strategy Driven

NOVEMBER 8, 2010

If you want to become a meaningful part of social conversations and interactions, you’ve got to know who your target “fan base” is, where they spend their time online, and what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation. Marketing 101 principles still apply.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

NOVEMBER 7, 2017

The second gap is a result of the connection between participation and ownership. Marketers see the world as campaigns, messages, channels, and audiences. To a marketer, sales is a channel for reaching their audience. In the beginning of a disruptive innovation, the thing to measure is not ROI.

Execution 11

Execution Strategy Metrics Resistance 11

Harvard Business Review

OCTOBER 20, 2015

Families and groups of friends often participate in these experiences together, which significantly improves word of mouth potential. In fact, the quality time consumers spend within a brand experience can increase ROI and develop true engagement , leading to greater brand advocacy and actions over time. They are inherently social.

Brand 8

Brand Storytelling Trout Retail 8

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. ’” To reverse this perception and to get greater bang for marketing’s buck, we believe that CMOs must become true collaborators with CFOs and adopt a marketing ROI approach that’s driven by analytics. The opportunity is enormous. Get more for the money.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 9, 2013

Dreams arise of having the marquee customer interviewed by industry publications, speaking about your great offerings at conferences, featured in case studies and success stories, providing references that close multiple deals, participating in your customer communities. Then reality strikes.

Brand 8

Brand Stephenson PR Reference 8

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” It grows sales.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

APRIL 26, 2013

I set out to connect with communications professionals and marketing thought leaders, the most relevant audience for me as a marketing executive. Twitter felt like a more natural place to kick start dialogue — my target audience was fluent in 140 characters. How many followers and tweets make a Twitter feed look respectable?

Media 8

Media Examples Advertorial Brand 8

Harvard Business Review

MAY 22, 2013

However, published data indicate that 25% of the audience is losing the battle to stay awake for an additional reason; that''s the percentage of people who suffer, at some level, from sleep-disordered breathing. They''re not just experiencing a post-prandial lull. The Good News — Diagnosis and Treatment are Accessible.

Presenteeism 8

Presenteeism Absenteeism ROI Morale 8

Harvard Business Review

SEPTEMBER 4, 2015

Combine these two factors—audience size and age—and it’s not surprising that companies may choose ads and shows that contain sex or violence. There’s a problem with this reasoning, however.

Advertising 8

Advertising Brand Audience ROI 8