I Wrote a Book!
Mills Scofield
JANUARY 29, 2024
For years, many of my clients, founders I’ve advised, and mentees have asked me to write a book; it took one of them to push me to do it*. So, I wrote a book , Value Proposition: Positioning for Success , on continually creating, testing, and building compelling value propositions that meet or exceed real customers’ real needs.
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