CFO Engineering Marketing Operations 
Coaching Tip
SEPTEMBER 30, 2011
One of the biggest differences between B2B and B2C worlds is marketing. Many successful marketing leaders have a difficult time making the required adjustments to be successful. . While the fundamentals of marketing are universal , there are three key factors that require different applications of these fundamentals. They are:
Strategy Driven
SEPTEMBER 1, 2020
Leaders of small and medium size businesses (SMBs) often think their size lets them operate under the radar, as less attractive targets to bad guys. How would your CFO or CIO handle this? But, actually, their lack of robust security strategy and resources make them easier to penetrate. An excerpt is below. His new book is Tech Debt 2.0™:
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Mills Scofield
NOVEMBER 18, 2011
In meat plants, tens of thousands of operators are “whizzing” meat products everyday in over sixty countries around the world. By the end of 2010, we have a prototype adaptation of our Whizard trimmer for tissue processing operating with the original customer, but we know that the tool is unsatisfactory in many ways.
Harvard Business Review
JULY 31, 2017
Banks and lenders have predictive analytics engines that tell the lender the probability that a customer will pay them back. Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. The issue is that they operate as artisans, not scientists.
Harvard Business Review
JUNE 8, 2018
The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time.
Harvard Business Review
SEPTEMBER 11, 2017
Along the way, I’ve talked to hundreds of founders, sales and marketing leaders, customer success VPs, and front-line reps about how to build a customer-first SaaS organization. Your #1 focus at this stage is product-market fit. I’ve spent the last seven years building the customer success function at HubSpot. What to do.
Harvard Business Review
JULY 29, 2014
In the July/August issue of HBR , Ram Charan argues that the Chief Human Resources Officer (CHRO) role should be eliminated, with HR responsibilities funneled in two separate directions — administration , led by traditional HR-types, reporting to the CFO; and talent strategy , led by high-potential line managers, reporting to the corner office.
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