Harvard Business Review

MARCH 10, 2015

This latest frequent flyer reboot is an example of how the meaning, measure, and management of “customer loyalty” are changing. Unlike Tesco, which pioneered data-driven customer loyalty programs, Walmart has never sought to discriminate between best and typical customers. A profitable repeat customer?

Customer Loyalty 8

Customer Loyalty Loyalty Airlines Hotels 8

N2Growth Blog

NOVEMBER 15, 2010

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

Loyalty 399

Loyalty Blog Leadership Brand 399

Harvard Business Review

MAY 25, 2018

The term “frictionless commerce” is widely used to describe how digital technologies are blending product purchases seamlessly into consumers’ daily lives. Traditionally, marketing’s most important task was to broadcast the company’s brands to consumers. Most companies have no shortage of consumer data.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

AUGUST 4, 2017

Sponsored by DXC Technology. How the best companies get up to speed. Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. Make room for new technologies.

Retail 8

Retail Brand Apparel Discount 8

Strategy Driven

NOVEMBER 8, 2010

StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. However, thousands of companies are rushing headlong into the profile-creating, news-tweeting, blog-posting frenzy…only to find that their valiant efforts are not getting the results they had hoped.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JANUARY 19, 2011

But now the company faces renewed competition for the title of green auto leader. In the last couple of years, every auto giant has launched alternative vehicles, which they've been touting aggressively at the current Detroit Auto Show (see my newsletter on the different strategies the big companies are pursuing).

Strategy 15

Strategy PPM Long-term Short-term 15

Harvard Business Review

FEBRUARY 23, 2018

Do you believe that sustainability is important for your company, but that it’s “someone else’s problem?” Unsurprisingly, carbon emissions by the world’s largest companies are increasing and only one third of the 600 largest companies in the U.S. TOSHINORI TARUI/Getty Images.

Incubator 10

Incubator How To Real Estate Business Model 10

Joseph Lalonde

MARCH 14, 2018

3) Mental – My role as host of The Ziglar Show requires me to study the messages of today’s top world influencers, and it’s a dramatic gift. He could have attributed their success to more advanced technology, better marketing, or thinking differently. Bell, Customer Loyalty Consultant and author at [link].

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

JANUARY 28, 2015

That wasn’t as magical as it might seem, he argued in the 1979 piece, since the required technologies already existed in some form or other. What successful companies are doing right. The implications of that insight were becoming obvious for companies that sold information, like newspapers and encyclopedias.

Porter 8

Porter Power Competitive Advantage Film 8

Strategy Driven

OCTOBER 17, 2018

Improving the customer experience is not the easiest thing to deal with. There are certain things your customers will expect. These include being able to interact with your company, however they decide to do it. From the bottom to the top, everyone has to be focused on customer satisfaction. Self-Service Portals.

Customer Loyalty 57

Customer Loyalty How To Media Loyalty 57

Harvard Business Review

AUGUST 11, 2015

At the top of the News Feed, users located in India saw a company-issued request to promote Internet.org, the company’s controversial global connectivity effort, to their elected leaders. Many of the companies inserting politics into their user experience operate popular social platforms themselves.

Politics 8

Politics Real Estate Morale Business Model 8

Harvard Business Review

APRIL 18, 2013

The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. The biggest changes, not surprisingly, are in the marketing function, itself — the source of these new, more detailed customer insights. When done well, it feels like a service.

Customer Intimacy 8

Customer Intimacy Supply Chain Market Segmentation Human Resources 8

Harvard Business Review

AUGUST 5, 2014

That isn’t easy, but the payoff is worth it: Our most recent research shows that companies with excellent marketing capabilities outperform the market with 2-3X greater revenue growth. Yet, only 30 percent of companies believe they understand their customers’ needs well enough to identify what initiatives will drive growth.

P&L 10

P&L Banking Marketing Call Center 10

Harvard Business Review

OCTOBER 21, 2016

Today’s executives are dealing with a complex and unprecedented brew of social, environmental, market, and technological trends. Yet executives are often reluctant to place sustainability core to their company’s business strategy in the mistaken belief that the costs outweigh the benefits. ” Improving risk management.

Supply Chain 8

Supply Chain Price Loyalty Efficiency 8

Harvard Business Review

JULY 7, 2015

It seems as though every week companies are finding new uses for algorithms that adapt as they encounter new data. Last year Wired quoted an ex-Google employee as saying that “Everything in the company is really driven by machine learning.” Forecasting long-term customer loyalty.

Sample 8

Sample Management Learning-by-Doing Long-term 8