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What Was Unilever Thinking?

N2Growth Blog

The PR Disaster that resulted when Unilever decided a run a Dove Soap ad on its U.S. If the social media unit doesn’t pass their work through the PR department, more messaging mistakes are likely. Facebook page last Friday, that showed a black woman turning white, could have been avoided with better leadership.

PR 156
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How to Get Employees to Care About Your Company

Let's Grow Leaders

Great commercials, strong PR, a brilliant social media strategy all warrant effort when building your company’s reputation. But there’s no better PR than an army of loyal employees living and breathing your brand. Creativity comes best when the constraints are clear. Give Them Context. Treat Them With Deep Respect.

PR 180
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10 Ways to Increase your Odds of Getting Media Coverage

Women on Business

Some businesses may not lend themselves directly to PR opportunities. Financial planners, lawyers, doctors- you might not necessarily be able to get a PR campaign around your specific business or practice. In this circumstance- You, the individual, need to be the one getting the PR. Find something newsworthy.

Media 217
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How Transparency Can Benefit Your Organization

Strategy Driven

It may be daunting to decide how you want to present your brand story; the assistance of professionals such as PR firms in Portland Oregon can get you started in the right direction. Higher productivity, more confidence and creativity, and less turnover are associated with greater transparency. Employee Morale. Customer Relations.

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5 Tips on How to become a Better Boss

Career Advancement

Be a Great PR Agent. Their trust and loyalty skyrocketed, and they felt encouraged to think creatively and take risks. At the beginning of a meeting, talk about how the project you’re presenting furthers the organization’s vision and mission. To be a better boss, show how much you care about your people’s success.

Tips 197
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Make It, Don't Fake It

Leading Blog

We often if PR and spin as one and the same, but done right says Horn, it isn’t. The truth is, while relationships and stunts do matter, intelligence, insights, creativity, passion, and sheer effort can matter more. Horn then takes us through her journey as the CEO of a public relations and marketing communications agency.

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30 Influencers Behind the Brands We Love

Lead Change Blog

Maria Poveromo ( @mariapoveromo ), Senior Director, AR, PR & Social Media, Adobe. Farryn Weiner ( @jetsetfarryn ), Senior Director, Global Creative and Digital Communications, Michael Kors. Karen Lee ( @karenlee ), Social Web Strategist, Stanford Graduate School of Business. Brands, Anheuser-Busch. Key Questions To Ponder.

Brand 346