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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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When disruption increases imbalance, what can you do?

Mike Cardus

You were forced, outside your control, to look at this new work environment and create some process or system to get work done while being thoughtful about the public relations viewpoint of working through a pandemic. Some of your team(s) will rise, some will fall, most will stay close to the same but different.

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Make It, Don't Fake It

Leading Blog

Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. I walked into PeopleSoft’s main conference room armed with a pack of business cards emblazoned with the initial name of my future company, Sabrina Horn Public Relations, and a logo the resembled a towel monogram.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Why Consensus Kills Team Building | N2Growth Blog

N2Growth Blog

Where Dan lost me was on point #4 – Teams Decide by Consensus. In recent months I have observed a decent amount of politically correct discourse on the topic of team building and equality. The gist of the argument seems to be that for teams to be productive, employees have to feel “empowered&# by having an equal voice.

Consensus 388
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Leadership Development and Educating our Young :: Women on Business

Women on Business

Categories : Women On Business , Work-Home Life , Workplace Issues , personal development Contact Sylvia Lafair, author of Dont Bring It To Work: Breaking the Family Patterns that Limit Success at sylvia@ceoptions.com. Did you wake up eager and ready for the learning and relationship challenges that were there each day? 1, 2010 – To address.

Education 170
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10 Ways to be a Better Team Player :: Women on Business

Women on Business

You find yourself in a situation where you are the strongest player assigned to the team. How can you maintain the integrity of the team and affect the outcome for the positive? How can you maintain the integrity of the team and affect the outcome for the positive? Value the team more than the outcome. Now what to do?