article thumbnail

How To Navigate The Ever-Changing Public Relations Landscape

Eric Jacobson

Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.

article thumbnail

Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Becky Sheetz-Runkle Joins the WomenOnBusiness.com Writing Team

Women on Business

I’m very happy to announce that Becky Sheetz-Runkle has joined the WomenOnBusiness.com writing team. Becky Sheetz-Runkle is a strategic marketer, martial artist, speaker and the author of Sun Tzu for Women: The Art of War for Winning in Business. metro area. She can be reached at becky@beckysheetz.com.

Team 186
article thumbnail

Make It, Don’t Fake It with Sabrina Horn

Let's Grow Leaders

31:07 – How effective leaders can use PR for their organization, brand, or team from a place of integrity. 33:57 – Why honesty is a great marketing strategy. .” 19:06 – Why leaders embrace problems. 20:39 – Nobody is perfect and how to find the values and take responsibility for your leadership.

PR 519
article thumbnail

What's your Q-SCORE?

Rich Gee Group

Q-Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries. The more you’ll be asked to work on top projects, lead strategic teams, and drive change in your organization and industry. What is YOUR Q-Score at your organization? In your industry?

Brand 195
article thumbnail

Understanding the Role of Time-Lapse Cameras in Project Management

Strategy Driven

Improving Communication Time-lapse cameras can also improve communication between project teams and stakeholders. This can help build confidence and trust in the project team and ensure everyone’s on the same page. Marketing and Public Relations Purposes Time-lapse cameras can also be used for marketing and public relations purposes.

Project 102
article thumbnail

When disruption increases imbalance, what can you do?

Mike Cardus

You were forced, outside your control, to look at this new work environment and create some process or system to get work done while being thoughtful about the public relations viewpoint of working through a pandemic. Some of your team(s) will rise, some will fall, most will stay close to the same but different.