In the CEO Afterlife

AUGUST 29, 2011

billion in sales) provides huge economies of scale throughout the operation, especially in production, fixed overheads, distribution and marketing. Tags: Human Resources , Leaderhip , PR , Spin , Strategy. But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building. Their size ($49.2

Strategy 131

Strategy CEO Company Competitive Advantage 131

N2Growth Blog

APRIL 2, 2010

It’s really this simple…if it’s not a priority for you to efficiently and effectively engage with your stakeholders, then you need to reevaluate your priorities. Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice.

Media 382

Media Blog Tools Influence 382

Harvard Business Review

DECEMBER 18, 2015

Finally, they nurture it carefully , recognizing that organizations are wired to operate today’s business more efficiently, not to experiment and discover tomorrow’s business. Companies running innoganda campaigns, on the other hand, approach the problem in a piecemeal fashion.

Innovation 8

Innovation PR Incubator Company 8

Harvard Business Review

SEPTEMBER 24, 2014

He went on to say that the insatiable demands of today’s operational turbulence were robbing him and his organization of ability to invest in the future. We reflected on this, and on the broader context we’ve seen in our work, and created four high-level buckets into which resources and money can be poured: Daily Operations.

Budgeting 12

Budgeting Innovation Disruptive Innovation Six Sigma 12

Harvard Business Review

JUNE 27, 2012

Cook had been running Compaq's supply chain with cutting-edge efficiency when Apple's supply chain was in a shambles. To this day, Cook continues as one of the best when it comes to operational excellence. A supply chain expert at heart, he undoubtedly loves to tackle problems that require moving from A to B more efficiently.

Supply Chain 15

Supply Chain Retail PR Industry 15

Harvard Business Review

MAY 27, 2011

Walmart's principal problems appear to be largely reputation-related: a phenomenon that has cost the company millions in wasted PR consulting fees and possibly billions in lost, potential market capitalization over the last decade. Most PR firms only offer cosmetic remedies to firefight reputation threats as they arise. Walmart v.

Engineering 14

Engineering PR How To Reputation 14

Harvard Business Review

MAY 9, 2012

Unbalanced teams grow more so over time, as like hires like, resulting in an operation with lopsided competencies. In technology companies, engineering talent needs the balance of a business and operations team. A set of genuine values makes life much more efficient.

Company 16

Company Engineering Short-term PR 16

Strategy Driven

JANUARY 18, 2021

When starting a business from scratch, it is important to understand the advantages of outsourcing certain tasks and operations, but far too many entrepreneurs try to do it all. But while entrepreneurs are busy with the administration, strategy, payroll, and technical aspects of daily operations, they do not focus on growth.

Outsourcing 66

Outsourcing PR Entrepreneur Media 66

Harvard Business Review

JANUARY 3, 2014

But can the “Big Gripper” turn Home Depot into the next Apple Store (without the huge PR campaigns that Apple uses to introduce its products)? He says that companies have three org charts: the org chart on paper, the real org chart, and the org chart it would like to have in order to operate more efficiently. Stay tuned.

Merchandising 8

Merchandising Budgeting Restructuring PR 8

Harvard Business Review

JUNE 7, 2017

For example, your company’s risk areas may include customer data loss as well as the regulatory costs and PR fallout that can affect the company’s reputation. It’s not just about data corruption — it’s also about how the bad data will reduce operational efficiency and bring production lines to a standstill.

Execution 8

Execution ROI Metrics CEO 8

Harvard Business Review

JANUARY 9, 2017

Facebook created a PR firestorm last summer when reporters discovered a human “editorial team” – rather than just unbiased algorithms – selecting stories for its trending topics section. Just how artificial is Artificial Intelligence? Who are these workers behind the AI curtain?

Content 8

Content Trends Media Advertising 8

Harvard Business Review

SEPTEMBER 24, 2015

A 2014 IMF study illustrates that extreme inequality is self-defeating as it slows down economic growth and insights from behavioral economics show that it damages employee morale and productivity, while large executive bonuses have presented PR nightmares for the companies that award them. For example, in the current U.S.

Case Study 8

Case Study ESOP Incentives Long-term 8

Harvard Business Review

JULY 8, 2013

Maybe the passage of time has dulled my memory of what it was really like, or maybe the wonderfulness of the phone rep led me to believe that this was a different sort of operation. If that''s right, the cable operators will only get more aggressive about this as the years go by.

Market Penetration 8

Market Penetration Industry Telecommunications Strategy 8

Terry Starbucker

AUGUST 1, 2010

He had just spent several days reviewing our business operations, and after absorbing our successes and industry-leading metrics, he couldn’t figure it out on his own. “Pr&# is Pride. So he was compelled to ask me that question, perhaps hoping I would reply with some magic formula that he could take back home with him.

Blog 246

Blog Metrics Learning-by-Doing Handbook 246

Women on Business

MARCH 18, 2013

Without understanding CLV or analyzing the ROI of customer acquisition, you’re essentially operating in a marketing vacuum. Customer-generated PR is an incredible, effective and free way to raise awareness and excitement among prospects. Many businesses conduct their marketing without calculating CLV. About the Author.

Efficiency 259

Efficiency PR ROI Loyalty 259

Harvard Business Review

NOVEMBER 28, 2017

Profit rewards the creation of products that consumers want, the effective marketing and distribution of those products so consumers can get them, and the efficiency with which a firm accomplishes these tasks so it can offer a better deal than competitors. But what this conclusion neglects entirely is the incentive value of profit.

Company 8

Company Short-term Long-term Price 8

Harvard Business Review

JULY 8, 2014

In 2004, Bharti Airtel , the Indian telecomm company, had outsourced its vast network and IT operations—a move that Ranjay Gulati saw as indicating “ more progressive and forward-looking ” thinking than was evident in many Western corporations. Technologies have allowed the marketing organization to become more efficient and effective.

Technology 8

Technology Marketing Outsourcing Supply Chain 8

Harvard Business Review

JUNE 12, 2018

To use this location data most effectively, companies need to monitor business locations for shared social media content, identify topics of conversation and the sentiments expressed, follow time-based patterns, and either promote positive remarks from customers with the help of PR teams or have customer service teams follow up on complaints.

Short-term 8

Short-term Brand Long-term Media 8

Harvard Business Review

DECEMBER 18, 2012

Some parts of the agenda — eco-efficiency and resource conservation for example — are widely accepted now, and it's rare to find a big-company CEO who doesn't have sustainability on his or her radar. Finally, how much will we challenge the nature of capitalism, and what will that mean for how companies operate? on to 2013.

Supply Chain 10

Supply Chain Constraint P&L Energy 10