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What Can You Do With a Communications Degree?

HR Digest

Students who major in communications learn to organize events and plan and execute projects and programs. Human Resources Specialist. Human resources specialists are responsible for recruiting staff, developing training programs, educating employees about benefits, and orienting new employees.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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4 Ways to a Better Bottom Line

Lead Change Blog

A global mindset is a critical skill parallel to legal, marketing, sales, or strategy. By cultivating a true global mindset, individuals working around the world will be able to: Assess new markets. Personnel in human resources, public relations, and corporate communications support those executive leaders.

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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.

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Where Do They Go To Get Business Advice?

Strategy Driven

Businesses spend so much time on momentary pieces of their puzzles that they neglect long-term Strategic Planning and miss potential successes. Costs of band aid surgery and make-good work cost six times that of planning for business on the front end. Online marketing firms. Banking, insurance benefits, human resources, etc.

Advice 50
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Holiday Parties Are a Great Time to … Network your way into a New.

Women on Business

By Maribeth Kuzmeski Think like an introvert—if you have to go, have a plan. But instead of succumbing to your clammy hands and being a wallflower all night, formulate a plan of action ahead of time that will help you make the most of every event. So, to think like an introvert who is engaging, you must have a plan of action.

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Finally Get on TV with the Right Pitch :: Women on Business

Women on Business

Know the TV’s market. In order to get booked on TV, you need to have the right marketing materials. To draft a pitch that brings results, follow these steps: 1. When drafting your pitch, don’t make it salesy. Make it informative and entertaining. Tell the producers how you are going to be able to help their audience.