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Homeless, Not Helpless: Entrepreneurship in Unlikely Places | In the.

In the CEO Afterlife

by John • November 13, 2011 • Branding , Life , Marketing • 5 Comments. I’ve never thought of the homeless as innovative or entrepreneurial. Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency.

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Homeless, Not Helpless: Entrepreneurship in Unlikely Places

In the CEO Afterlife

I’ve never thought of the homeless as innovative or entrepreneurial. Beneath the pier and within reach of your coins from above are 5 picnic blankets spread six-feet apart, each with novel merchandising themes to entice charitable currency. They probably haven’t figured him for a good marketer. I suspect few do.

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Many CEOs Aren’t Breakthrough Innovators (and That’s OK)

Harvard Business Review

Innovation is widely regarded as important to long-term business performance. So, to achieve higher performance, should company boards and investors choose CEOs with the expertise that would better qualify them to lead innovation? This work builds on earlier research into CEO qualifications.).

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Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

This human powered b t filter was a handy and powerful tool. But even artists have to eat, and the fuel of commerce and industry is innovation and novelty. Add to this volatile mixture the powerful accelerant of emerging digital technology and all hell breaks loose. Economically I probably helped shift some merchandise.

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Market to Millennials by Getting Out of the Way

Harvard Business Review

It’s been several years now since this experience debuted and yet few have replicated a similar experience at this scale, despite its powerful appeal: the giver feels empowered for giving the item, and the taker feels the thrill of getting a surprise from a friend or stranger. This level of engagement is astonishing (and unprecedented).

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Why Tesco’s Strengths Are No Longer Good Enough

Harvard Business Review

Private label (retail-branded merchandise) has been growing for years – since Sainsbury and Marks & Spencer invented it over 100 years ago – increasing in quality and forcing down brand premiums. So with such a track record of strategic innovation, why has Tesco been blindsided by the hard discounters like Germany’s Aldi and Lidl?

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What Big Consumer Brands Can Do to Compete in a Digital Economy

Harvard Business Review

A recent report by the consultancy BCG documented a general decline in sales among consumer packaged goods (CPG) companies in the United States during 2017, with mid-sized and large companies losing market share and small companies increasing theirs. Consultancy Catalina also revealed that 90 of the 100 top brands had all lost market share.

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