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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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How Can Innovation Be Better Disseminated?

The Horizons Tracker

“To fill this gap, we propose to create new science communication roles and positions to be staffed with people skilled in science communication and with science expert knowledge,” the researchers explain. Indeed, it might even require a new class of professionals who aim to communicate science effectively. technologies.”

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How To Find “Hidden” Federal Contracts: Network :: Women on Business

Women on Business

In addition, when your bid is the first time a government agency learns of your company, you can be sure your proposal is heading for the bottom of the pile. Related posts: The Do’s and Don’ts of Government Marketing Post by Veronica Eyenga, contributing Women On Business writer B2G. Build relationships.

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N2Growth Blog

Rankings, Lists and Recognitions The Power 150 – Top Marketing Blogs This list ranks the top 150 marketing blogs based on an algorithmic approach using Google page rank, Technorati rankings, Bloglines ranking and editorial quality. The N2growth Blog is pleased to announce its inclusion in the list.

Directory 167
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There's Still Time

Women on Business

If your mind is full of things you keep meaning to get done, your head won’t be in the game Do the hard stuff first: outbound sales calls, proposals, etc.

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What Really is The Big Picture of Business

Strategy Driven

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. Creating public support for legislative proposals that the industry favors or public opposition to legislation that it opposes.

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6 Reasons Marketing Is Moving In-House

Harvard Business Review

A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. Marketing activities today generate unprecedented amounts of data.