Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions.

Telecommunications 15

Telecommunications CRM Price Long-term 15

Harvard Business Review

AUGUST 21, 2018

” Recruitment intensity is a shorthand term to describe everything employers can do to affect the likelihood of filling a job vacancy, such as changes in advertising expenditures, screening methods, hiring standards, and compensation. industries, we indeed found strong evidence of this upskilling.

Education 9

Education Skills Marketing Industry 9

Harvard Business Review

NOVEMBER 6, 2015

To a striking extent, readers (customers, consumers, citizens — i.e., you and I) have taken charge of our interactions with publishers and other vendors in the marketplace, and this trend will only continue — with paradigm-shifting results. See PageFair’s 2013 and 2014 reports). The numbers are telling. As did use.

Advertising 8

Advertising CRM Long-term Short-term 8

Harvard Business Review

AUGUST 21, 2014

These examples are not mere exceptions, but part of a growing trend. The newspaper industry has been hit especially hard because historically it has derived much of its revenues not from display advertising, but from classifieds and other direct marketing services, where the impact of digital technology has been the greatest.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

MARCH 11, 2013

These interviews were conducted with salespeople across a wide variety of industries including high technology, telecommunications, financial services, consulting, industrial equipment, healthcare, and electronics, to name a few. They hire consultants to verify that they are making the right decisions.

Telecommunications 8

Telecommunications CRM Price Long-term 8

Harvard Business Review

NOVEMBER 18, 2013

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. The next evolution in digital advertising must be driven by innovative platforms that more effectively help marketers move their businesses forward. Fortunately, there are some encouraging trends.

Advertising 8

Advertising Industry Technology Bottom-up 8

Harvard Business Review

JANUARY 5, 2015

At the end of each year, I apply a framework to surface the most important emerging trends in digital media and emerging technology for the year ahead. Those attributes help us identify a set of likely trends on the horizon. Then, we put each trend through what we call The Five Questions: Where/how are people wasting their time?

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

AUGUST 5, 2014

Overly simplistic notions – “the people who do the advertising”– were based on stereotypes that never accurately reflected the range of responsibilities that many CMOs had. To hit P&L targets, for instance, the CMO at one technology company focused on shortening the sales cycle. The CMO role is undergoing a renaissance.

P&L 9

P&L Banking Marketing Call Center 9

Harvard Business Review

JANUARY 23, 2018

And this seems to be what customers want from online marketplaces: A study we published in 2013 found that when consumers move from brick-and-mortar video rental stores to online marketplaces, they are much more likely to choose niche titles instead of blockbusters.

Creativity 8

Creativity Project Audience Content 8

Harvard Business Review

JUNE 14, 2013

Whitney Broadwell of Women for Women International notices the same trend: "This time last year, 12% of our email opens were through mobile, now it''s 33% and climbing every month.". How Advertisers Can Maximize Mobile Conversions. It''s a delicate push.". Innovations in Digital and Mobile Marketing An HBR Insight Center.

Strategy 8

Strategy Marketing Market Segmentation Learning-by-Doing 8

Women on Business

JANUARY 11, 2011

Review your investment portfolio to identify certain appreciated positions to sell now before taxes potentially increase in 2013. Medicare tax that will be imposed on certain investment income for higher income Americans beginning in 2013. The Social Security tax holiday is designed to leave more money in our paychecks.

Press Release 178

Press Release Discount Insurance PR 178

Harvard Business Review

JANUARY 7, 2014

In 2013, three trends gained purchase and this year, they’ll ascend. . The first trend is the democratization of access to the opportunities in the $130 trillion physical economy , which by the way is six time bigger than the digital economy, according to Oxford Economics.

Trends 8

Trends Kleiner Supply Chain Sports 8

Skip Prichard

JULY 15, 2019

Mostly because it’s fundamentally more difficult to lead an organization than ever before, due to a confluence of leadership trends and external factors. They tend to think of innovation as a shiny new product or service that incorporates a major advance in technology—something like the Model T or the iPhone. .” – John R.

How To 76

How To Middle Management Innovation Technology 76

Harvard Business Review

JANUARY 5, 2017

Like marketers, politicians obsess over messaging (what journalists would call “content”) and a few key metrics that historically have determined success: amount of television advertising, number of “foot soldiers,” intensity of get-out-the-vote operations, and voter demographics. An advertising-based model.

Media 9

Media Advertising Fixed Costs Content 9

Harvard Business Review

APRIL 19, 2017

Over the last two decades, business leaders in the West have been responding to risks posed by profound changes in the global economy, in technology, and in demographics. They have used advances in information technology, which might have destroyed their businesses, to improve their offerings and cut their cost of production.

Politics 9

Politics Supply Chain Offshoring Globalization 9