Chart Your Course

APRIL 29, 2013

Effective June 2013, all employees were required to work in the office. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. This past February Yahoo!’s Welcome questions.

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White Paper Human Resources Consensus Case Study 231

Strategy Driven

AUGUST 11, 2013

Top 10 Trends in Email, Mobile & Social Marketing. Discover the top trends, challenges and opportunities facing digital marketers over the next 12 months. Click here for more information on Top 10 Trends in Email, Mobile & Social Marketing. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Trends 59

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Strategy Driven

SEPTEMBER 8, 2013

8 Content Marketing Mistakes to Avoid. Learn the eight deadly sins of content marketing, from the structural (don’t overlook calls to action) to the intangible (what not to focus on). Click here for more information on 8 Content Marketing Mistakes to Avoid. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

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Resources Content Marketing Newsletter 50

Strategy Driven

JUNE 9, 2013

Six Success Factors for Building a Best-Run Marketing Organization. Several key success factors employed by the best-run marketing organizations, as well as software systems that support marketing processes, are essential contributors to favorable business out-comes. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

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Resources Marketing Organization Succession 50

Strategy Driven

JUNE 5, 2014

As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Strategy Driven

JULY 11, 2013

Episode 45 – Marketing & Sales: Closing the Value Gap examines the evolution of the business-to-business selling process and the gap between what customers want and what their service providers and vendors provide. You just finished reading StrategyDriven Podcast Episode 45 - Marketing & Sales: Closing the Value Gap !

Marketing 68

Marketing Customer Loyalty Competitive Advantage Resistance 68

Strategy Driven

DECEMBER 8, 2013

by Prestige Marketing Inc. 10 social media rules that stay true through any trend in online marketing. For those of us in digital marketing and advertising, we stay on top of social media trends to keep our brand current, but what are the fundamental truths that guide our social media approach? Consider leaving a comment!

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Strategy Driven

APRIL 17, 2013

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business? Writing is a key element of marketing.

Marketing 50

Marketing Press Release Consultative Brand 50

Lead Change Blog

DECEMBER 29, 2015

Dorie Clark – Dorie is a marketing strategy consultant, professional speaker, and frequent contributor to the Harvard Business Review, TIME, Entrepreneur, and the World Economic Forum blog. He edits SmartBrief’s newsletters on leadership and entrepreneurship, among others.

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Strategy Driven

JUNE 19, 2013

An examination of Big Data and its role in the next generation digital experience for marketers. The first weeks of 2013 were barely out of the gate when one industry analyst was already predicting that Big Data would be Time magazine’s 2013 “Person of the Year.” Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

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Strategy Driven

JANUARY 1, 2013

As we give thanks for the many successes of 2012, I and the entire StrategyDriven family wish you all the best for a happy and prosperous 2013. Director, Communications and Marketing. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

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Strategy Driven

NOVEMBER 24, 2013

To help you craft powerful social marketing campaigns that drive awesome results, we brought together a team of five leading brand strategists to answer your five most pressing social questions. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – Top 10 Trends in Email, Mobile & Social Marketing.

Resources 50

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Strategy Driven

AUGUST 18, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – 10 Metrics for 2013 Marketing Success. Consider leaving a comment!

Business Intelligence 50

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Strategy Driven

DECEMBER 29, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – 8 Content Marketing Mistakes to Avoid. Consider leaving a comment! All rights reserved.

Resources 50

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Strategy Driven

JULY 7, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Consider leaving a comment! This content is intended for personal and non-commercial use only. All rights reserved.

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Strategy Driven

MARCH 17, 2013

How to take advantage of LinkedIn’s company pages for marketing. On September 6th, 2012, LinkedIn announced huge changes to Company Page design and user experience, which completely changes the way we view the platform as a marketing tool. Why you should use them for marketing. by HubSpot, Inc. Consider leaving a comment!

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Strategy Driven

JUNE 2, 2013

Social data is the key to more relevant marketing. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Harnessing BIG DATA to Grow Revenue. by Gigya, Inc.

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Strategy Driven

JANUARY 26, 2014

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Complimentary Resource – 8 Content Marketing Mistakes to Avoid. Complimentary Resource – Summer 2013 Mood Tracker Report: Empowering Employees to Improve Performance.

Supply Chain 50

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Strategy Driven

JANUARY 13, 2013

Anyone contemplating pursuit of their PMP or CAPM certification within the next 12 months needs to know that both the PMP and CAPM examinations will change from dependence on the PMBOK Guide® Fourth Edition to focus on the PMBOK Guide® Fifth Edition on July 31, 2013. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

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Strategy Driven

OCTOBER 27, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Complimentary Resource – Data Quality: A Survival Guide for Marketing. Consider leaving a comment!

Resources 50

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Strategy Driven

APRIL 7, 2013

Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Consider leaving a comment! All rights reserved.

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Strategy Driven

DECEMBER 30, 2013

With 2013 winding down, it’s time to start thinking of ways to change, or improve, for the New Year. He started several successful entrepreneurial ventures, possesses experience in software design and marketing, and has extensive experience in angel investing. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.

Entrepreneur 50

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Strategy Driven

JANUARY 20, 2013

Marketing eBooks are a key component of powerful lead generation, and a core service offering of successful online marketing agencies. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. by HubSpot, Inc. All rights reserved.

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Strategy Driven

MAY 5, 2013

This paper identifies the market trends driving the need for new talent management priorities and provides a talent management framework. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Consider leaving a comment!

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Strategy Driven

MAY 30, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Consider leaving a comment! This content is intended for personal and non-commercial use only. All rights reserved.

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Strategy Driven

FEBRUARY 10, 2013

Content marketing attracts customers, builds trust and makes you visible – and the cost starts at zero. Content marketing done well is worth its weight in gold. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Content 50

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Strategy Driven

APRIL 14, 2013

A growing number of organizations are moving toward having more pervasive Business Intelligence (BI) by turning to evidence-based decision making supported by a range of BI and analytics technology and processes that enable decision makers to have the best possible intelligence about customers, finances, operations, suppliers, and the market.

Resources 50

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Strategy Driven

OCTOBER 2, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Smart Marketing for Small Businesses. Consider leaving a comment! All rights reserved.

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Competitive Advantage Content Marketing Newsletter 68

Strategy Driven

MAY 19, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Consider leaving a comment! This content is intended for personal and non-commercial use only. All rights reserved.

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Strategy Driven

NOVEMBER 8, 2013

And while it’s hard to tie revenues to specific Facebook campaigns, sales are expanding at a 20% annual clip, and Rudi’s continues to grow their Facebook and digital marketing efforts. Elevating awareness in a way that is smart and memorable can be achieved by refreshing a clients marketing campaign. Consider leaving a comment!

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Strategy Driven

SEPTEMBER 25, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Smart Marketing for Small Businesses. Consider leaving a comment! All rights reserved.

Open-book 59

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Strategy Driven

FEBRUARY 12, 2013

Rapidly changing market conditions drive businesses leaders to continually reinvent how their organizations do business, their products and their services. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Consider leaving a comment!

Talent Management 50

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Strategy Driven

SEPTEMBER 18, 2013

If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Relate Articles: Smart Marketing for Small Businesses. Consider leaving a comment! All rights reserved.

Open-book 59

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Strategy Driven

NOVEMBER 1, 2013

As managing partner, Ajay has led AgreeYa through 15 years of success, leading the company in highly competitive and complex markets and driving significant profitable growth. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Productivity 85

Productivity Products Learning Curve Media 85

Strategy Driven

FEBRUARY 21, 2013

Look at More by Andy Stefanovich details a framework for unleashing an organization’s creativity to develop new products, build brands and audiences, and grow market share. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter.

Resources 67

Resources Competitive Advantage Creativity Innovation 67

Strategy Driven

JANUARY 10, 2013

Formulating and executing on a LinkedIn marketing plan. If you enjoyed this article, let us keep you up-to-date on other newly published insights by signing up for our complimentary StrategyDriven Newsletter. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. Developing a dynamic company profile. Consider leaving a comment!

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Strategy Driven

MARCH 28, 2014

Some commentators felt the move to New Coke was a marketing gimmick to regenerate interest and sales in the brand after sales erosion due to the “Pepsi Challenge” taste test campaign. Similarly, Philip Morris renamed itself Altria when it was trying to position the company more as a food marketer and less as a tobacco company.

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Brand Marketing Engineering Competitive Advantage 58