Strategy Driven

SEPTEMBER 2, 2016

Most people are more products of pop culture than they are of training. Amplify discussions on community standards and ethics. Exemplifying ethical behavior. Being productive and fulfilled. Copyright 2007-2016 by StrategyDriven Enterprises, LLC. This series will have three more to come. Helping others.

Strategic Planning 52

Strategic Planning Planning Ethics Learning-by-Doing 52

Harvard Business Review

OCTOBER 6, 2016

” These customer-praising marketing messages are part of a broader trend in “corporate societal marketing,” which aim to emphasize companies’ social efforts to consumers. For example, seeing that Starbucks cup might make consumers care more about products made from recycled materials. Good for you, you.”

Ethics 8

Ethics Licensing Self-aware Morale 8

Eric Jacobson

JANUARY 1, 2018

2016 brought the much anticipated release of Paul Smith 's book, Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. Specifically, the idea came from someone in the sales department who’s in touch with the market and booksellers and what kind of books they think readers want. That’s marketing, not sales.

Storytelling 59

Storytelling How To Tools Books 59

Strategy Driven

DECEMBER 2, 2016

Professionals who succeed the most are the products of mentoring. Truth and ethics must be woven into how you conduct business. Power Stars to Light the Business Flame , by Hank Moore, encompasses a full-scope business perspective, invaluable for the corporate and small business markets. About the Author. All rights reserved.

Mentor 50

Mentor Learning-by-Doing Open-book Career 50

Harvard Business Review

NOVEMBER 16, 2018

Studies show that it’s also counterproductive resulting in lower profit margins, return on equity , and employee morale ; costly delays as players haggle over the size of the kickback; and poverty and poor governance in the markets where they’re paid. ” Identify “moon markets” and walk away.

Management 9

Management Ethics Cost Bureaucracy 9

Harvard Business Review

MARCH 12, 2018

While there’s often increased pressure to be more productive in the office, it’s sometimes hard not to wonder, “What’s the point?” ” Whether in marketing or sales, it often feels like jobs are contingent on external circumstances, the whims of executives, strategic pivots, and shareholder demands.

CEO 8

CEO Company Sports Fashion 8

Harvard Business Review

MARCH 28, 2017

Gartner predicts 41 percent of enterprise revenue will come from digital business by 2020—almost double what the percentage was in 2015 (Gartner, 2016). Such organizations do so by prioritizing the things that drive the most value—customers and talent, data, and products—and then they are disciplined in their execution.

Organization 8

Organization SPM Content Agility 8

Harvard Business Review

JANUARY 12, 2018

Robo-advisors, which were introduced in 2008 , are steadily eating up market share from their human counterparts much the way that Amazon and Netflix have taken share from Walmart and Regal Cinemas. At the end of 2016, Fitch Ratings estimated that all robo-advisors managed under U.S.$100B will grow to U.S. $5 5 trillion to U.S. $7

Consultative 8

Consultative Strategy Advice McKinsey 8

Harvard Business Review

NOVEMBER 27, 2015

Businesses are more profitable and productive when they act ethically, treat their staff well, and communicate better with their customers, according to the latest Lady Geek Global Empathy Index. Many British firms have been slow to recognize the direct correlation between corporate empathy and growth and productivity.

Tourism 8

Tourism Telecommunications Automotive Company 8

Mark Sanborn

MAY 10, 2019

This post on leadership challenges was originally published in 2016 and has been updated for 2019. The impacts of their products, services and ways of doing business now also spread to the greater community. A false dichotomy of ethics. Trying to separate personal ethics from professional ethics is not a good idea.

Ethics 40

Ethics Business Model Follow-up Innovation 40

Strategy Driven

JULY 25, 2016

Then they train with some intensive orientation and a week or two of product sales skills, investing all the while in their hopeful rookie. The lesson here is that attitude and work ethic are more important than sales skill. Copyright 2007-2016 by StrategyDriven Enterprises, LLC. Consider leaving a comment! All rights reserved.

Customer Loyalty 50

Customer Loyalty Ethics Seminar Outsourcing 50

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. As brands assume more and more AI functionality, businesses must proactively manage any potential ethical and legal concerns. Indeed, Siri seems more persona than product. And then there are ethical challenges.

Brand 8

Brand Disintermediation Ethics Technology 8

Harvard Business Review

JANUARY 29, 2015

million consumers, or 45% of the people who bought a Kinect at launch who will try a HoloLens by 2016. They’ll see by then how it changes the way your customers interact with the products, services, and information that you provide them. Doesn’t this face the same ethics and social challenges as Glass?

Forrester 8

Forrester Technology Execution Automotive 8

Harvard Business Review

FEBRUARY 3, 2017

By that I mean that pharma companies should develop innovative treatments for pervasive unmet medical needs; avoid corruption, collusion, and other unethical marketing practices; and make sure that their products reach as many patients around the world as possible. citizens have a positive opinion of big pharma.

Reputation 8

Reputation Pharmaceuticals Price Business Model 8

Harvard Business Review

FEBRUARY 24, 2016

So far this year, the stock market has been anything but stable. the Federal Reserve finds it difficult to commit to a plan for 2016. I joined HubSpot, an inbound marketing software company, as the fourth employee and first salesperson in 2007. The correction for tech companies appears to be well underway. In the U.S.,

Crisis 8

Crisis IPO Marketing Entrepreneur 8

Harvard Business Review

DECEMBER 19, 2017

It will mean less health insurance for individuals; less coverage for elderly and poor Americans; less revenue for doctors, hospitals, and myriad health care businesses; and, quite possibly, a less-healthy, less-productive workforce. in national health spending overall from 2006 to 2016. Older individuals will be most affected.

Health Care 8

Health Care Planning Insurance Budgeting 8

In the CEO Afterlife

JUNE 8, 2016

This article was written by Jennifer Horn for the June 2016 issue of Strategy Magazine. Nabob survived near-bankruptcy in the ’70s by making the tough decision to streamline its business and become a specialist (versus the generalist it was originally set up to be, once carrying a myriad of product lines from coffee to jams to spices).

Brand 100

Brand Brand Management Advertising Management 100

Harvard Business Review

JANUARY 31, 2017

(In the experiments, the positive sales effect outweighed the negative impact; in the real world, it’s difficult to determine how consumers actually reacted after Cook spoke out against the Indiana law in early 2015, because Apple’s sales are driven by factors including seasonality and new product launches.)

CEO 8

CEO Attrition Travel Policies 8