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HR Digest
JANUARY 4, 2022
Since the pandemic, turning human resources trends into reality has been an arduous task for HR professionals. The HR Digest uncovers seven human resources trends for the upcoming year. 7 Human Resources Trends for 2022. Here are 7 human resources trends 2022 has to offer.
Modern Servant Leader
MARCH 19, 2013
Before social media, traditional marketing roles emphasized push responsibilities. Most marketers focused on advertising, promotions and creating awareness through disruption of unrelated content. With the emergence of social media technologies , this responsibility shifts from mostly push to mostly pull (inbound) marketing.
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In the CEO Afterlife
FEBRUARY 5, 2011
Brand Surgery – excerpts from my Marketing Magazine article. by John • February 5, 2011 • Branding , Leadership , Marketing , Strategy • 1 Comment. The blemish is the abdication of strategic attention by the organization’s most senior marketing executives to the enhancement of brand equity.
In the CEO Afterlife
NOVEMBER 20, 2011
by John • November 20, 2011 • Branding , Leadership , Marketing , Strategy • 4 Comments. The concept of a Pepsi advertising campaign designed to capture America’s youth had its roots in the 1960’s. Pundits attribute Coca-Cola’s rebound to the reintroduction of Coke Classic and better marketing and advertising.
Strategy Driven
SEPTEMBER 24, 2021
Organic growth occurs when you expand from within by getting more clients, offering new products and increasing output while solely relying on your own resources. A company gains access to new markets by taking over or fusing with other businesses. So, you have an excellent product, a friendly staff, even an eye-catching logo.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Women on Business
OCTOBER 4, 2012
The ease of use, and low cost have made things like video conferencing more economical than flying employees to directly meet with clients and advertising through the internet may cost less than taking out a traditional print ad.
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