Harvard Business Review

JUNE 25, 2014

This sounds like it might be advice from a paranoid outdoorsman. So, it’s not just the fighter, it’s the terrain that they’re on, the market they’re in. If it doesn’t, it’s market research.”. Barksdale: It’s market research, that’s right. One of which was market research. If they don’t, it’s market research.

Advice 8

Advice Management CAPEX Wireless 8

Harvard Business Review

AUGUST 31, 2018

To increase diversity at senior executive levels, more must be known about one group in particular: women of color in midlevel leadership, who successfully developed and progressed beyond individual contributor and first-line management. How did (or didn’t) managers play a role? They pursue management challenges.

Management 12

Management Tacit Knowledge Diversity Leadership Pipeline 12

Strategy Driven

NOVEMBER 8, 2010

There is simple advice that will help businesses avoid the pitfalls and make a strong online impact. As a leader and manager, you’ll learn how to use these tools to harness social interactions to improve your business and to create your own social nation. Marketing 101 principles still apply.

Media 50

Media Follow-up Software Newsletter 50

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 91

Franchising Marketing Strategy Strategic Planning 91

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 13

Supply Chain Sample Hedge Engineering 13

Harvard Business Review

DECEMBER 27, 2010

new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups! An innovation that transforms a market or creates a new one through simplicity, convenience, affordability or accessibility. What is the best way to disrupt a market? Which customers should I target?

Innovation 15

Innovation Govindarajan Disruptive Innovation Business Model 15

Harvard Business Review

MAY 8, 2015

It used to be that the surest path to career greatness entailed “hitching your wagon to a star manager — as your boss rose, you rose too,” says Priscilla Claman, the president of Career Strategies, a Boston-based consulting firm and a contributor to the HBR Guide to Getting the Right Job. . What the Experts Say.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. Despite these hurdles, some companies do manage to change. It was easy for me, as a consultant, to give this advice. Motrin Moms. Dell “hell.”

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

FEBRUARY 13, 2013

Between its market cap, profit margins and sales volumes, no company has ever done a better job of monetizing great design. has emerged as a rhetorical question that product managers have learned to ask — or be forced to publicly answer. Knowledge-intensive and advice-driven enterprises ask, "What would Google do?".

B2B 8

B2B Retail Download Innovation 8

Strategy Driven

JUNE 7, 2013

I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights.

Franchising 81

Franchising Budgeting Pryor Consultative 81

Harvard Business Review

AUGUST 29, 2012

Breaking down silos and decision-making hierarchies, understanding customers better, bringing products to market faster — these are imperatives for many companies today. It used to be that most of our customer feedback came in word form, either via the web site or in focus groups.

Rogers 8

Rogers Learning-by-Doing Training Process 8

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Marketing and internal IT expertise are both at the table.

Brand 10

Brand CTO Marketing Retail 10

Harvard Business Review

NOVEMBER 12, 2018

The kickoff cocktail party drew a crowd of parents eager for advice — and curious about this new resource. Whether it’s “to better manage time,” or “find greater flexibility,” or any other key working-parent skill, organize your events and programming around teaching it.

Organization 10

Organization How To Seminar Follow-up 10