Miles Anthony Smith

DECEMBER 10, 2018

Glean These 19 Ideas & Tips to Skyrocket Your Success Note: This post was written in collaboration with Victoria Greene , an ecommerce brand marketing consultant, freelance writer, and small business owner with a pulse on the future of online selling. See if you can't put a small focus group together, preferably strangers.

Tips 95

Tips Learning-by-Doing Industry Long-term 95

Harvard Business Review

MAY 6, 2015

Schneider Associates (SA) partnered with The Pollack PR Marketing Group (PPMG) to uncover the unique personalities and preferences of iGens. We believe the findings apply to marketing of all types. Focus groups also found that iGens want more robust content and better designed websites.

Marketing 8

Marketing How To Brand Media 8

Harvard Business Review

JUNE 25, 2014

This sounds like it might be advice from a paranoid outdoorsman. So, it’s not just the fighter, it’s the terrain that they’re on, the market they’re in. If it doesn’t, it’s market research.”. Barksdale: It’s market research, that’s right. One of which was market research. If they don’t, it’s market research.

Advice 8

Advice Management CAPEX Wireless 8

Ron Edmondson

JUNE 15, 2011

Here is an interview with Mark Schoenwald: How do you keep up with current trends and the market in our industry? Also, get out of the office and get into stores and online to understand the focus of merchandising and promotions. What would you do or advice to give someone starting their career? Lastly, ask the consumer.

CEO 54

CEO Chief Executive Officer Learning-by-Doing Delegation 54

Harvard Business Review

APRIL 23, 2012

When a consumer product company wants to know how a new product or new marketing campaign will perform, it doesn't rely solely on traditional market research surveys. It goes to test markets. It also provides the test bed for optimizing the marketing mix to support the full-scale launch.

Business Model 14

Business Model Marketing Mix Retail Entrepreneur 14

Strategy Driven

JUNE 6, 2014

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative. Do not run your “foundation” out of a corporate marketing department. Conduct focus groups.

Franchising 70

Franchising Marketing Strategy Strategic Planning 70

Harvard Business Review

AUGUST 10, 2012

economy is sluggish, Europe is in a crisis, and emerging markets have slower rates of growth than in the past. Additional data was collected through interviews, focus groups and, most importantly, through observation. In a slow-growth world, the new growth norm has to be about satisfying the needs of non-customers.

Education 14

Education Sample Case Study Survey 14

Strategy Driven

NOVEMBER 8, 2010

There is simple advice that will help businesses avoid the pitfalls and make a strong online impact. Marketing 101 principles still apply. Yes, set up a “focus group” of employees to serve as community leaders who will shepherd your company into the social networking world, but don’t put all of the power in their hands.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

JULY 21, 2011

With the first approach, companies seek significant mismatches between their existing organizational capabilities and the markets they serve. They ask: Where are opportunities to introduce something totally unexpected in a market we already serve, with an offering we can deliver tomorrow with little additional investment?

Supply Chain 14

Supply Chain Sample Hedge Engineering 14

Harvard Business Review

DECEMBER 27, 2010

new product, distribution channel, marketing approach). Start with deep ethnographic research; avoid focus groups! An innovation that transforms a market or creates a new one through simplicity, convenience, affordability or accessibility. What is the best way to disrupt a market? Which customers should I target?

Innovation 16

Innovation Govindarajan Disruptive Innovation Business Model 16

Harvard Business Review

APRIL 3, 2015

” These case studies are legendary among marketers. For marketers in the digital age, negative customer feedback that takes on a life of its own is a nightmare. It’s crucial to be prepared for these moments and not only own them, but be legally enabled to transform them into good press and strong marketing opportunities.

Media 8

Media Airlines Travel Brand 8

Harvard Business Review

FEBRUARY 13, 2013

Between its market cap, profit margins and sales volumes, no company has ever done a better job of monetizing great design. Knowledge-intensive and advice-driven enterprises ask, "What would Google do?". However, the focus groups loved it. Just how terrified should Piaget, Rolex and Patek Philippe be? After all, WWSJD?

B2B 8

B2B Retail Innovation Download 8

Harvard Business Review

MAY 19, 2011

Inner city neighborhoods where obesity runs highest are jammed with fast food outlets, and markets with fresh produce are rare. In focus groups throughout the state, mothers routinely believed that they were doing their best for their kids. The barriers were substantial. Fast food is cheap, tasty and convenient.

Succession 13

Succession Long-term Short-term Budgeting 13

Harvard Business Review

MAY 8, 2015

Serve on a focus group to assess a new vendor or benefit options. Ask your boss if you can sit in on an important meeting with higher-ups; ask the marketing team if you can tag along on a sales call with a prominent client. Laura Troyani had a good job in marketing research at a consumer products company in the Boston area.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

AUGUST 31, 2018

Sixteen women were interviewed and seven others participated in a focus group. They were employed in midlevel to upper-midlevel management positions in strategy, finance, marketing, legal, operations, and technology functions.

Management 13

Management Tacit Knowledge Diversity Leadership Pipeline 13

Harvard Business Review

AUGUST 29, 2012

Breaking down silos and decision-making hierarchies, understanding customers better, bringing products to market faster — these are imperatives for many companies today. It used to be that most of our customer feedback came in word form, either via the web site or in focus groups.

Rogers 8

Rogers Learning-by-Doing Training Process 8

Strategy Driven

JUNE 7, 2013

I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. ’ I commissioned focus groups. To test the premise, I staged a focus group dinner meeting at a prominent inner-city church, eliciting ideas and insights.

Franchising 61

Franchising Budgeting Pryor Consultative 61

Harvard Business Review

JUNE 26, 2014

Sephora, the cosmetics retailer, has been widely recognized as a leader in integrating its digital marketing efforts into its overall strategy. As one sign of that, Sephora has a single executive who serves as both chief marketing officer and chief digital officer. Marketing and internal IT expertise are both at the table.

Brand 11

Brand CTO Marketing Retail 11

Harvard Business Review

NOVEMBER 12, 2018

The kickoff cocktail party drew a crowd of parents eager for advice — and curious about this new resource. ” Do so by focusing group discussions — whether in person or online — around alternate approaches, hacks, and fixes. working parents’ network in your organization.

Organization 11

Organization How To Seminar Follow-up 11

Harvard Business Review

AUGUST 28, 2013

Though under Helen the magazine featured a wide variety of content, including fashion, beauty, and self-improvement stories, what really made the magazine fly off shelves was the candid advice it offered about sex and relationships. I regularly used not only focus groups and surveys, but I read every reader email.

Brand 8

Brand Magazine Content Fashion 8

Harvard Business Review

FEBRUARY 11, 2014

A wave of laughter hit the focus group observation room that was so loud that I’m sure the respondents could hear us on the other side of the 2-way mirror. The trick for marketers is to identify that ideal consumer, her functional, emotional, and social needs, and perfect the match between those needs and what your brand offers.

Brand 12

Brand Janis Bond Maturity 12