Women on Business

JANUARY 24, 2011

To test service, put yourself in the shoes of your audience’s experience. There is no shortcut to playing the numbers when building an audience. It is like hiring the most expensive consultant while ignoring more accessible talent. Design stems from USE. Observation and role-playing are useful exercises.

Press Release 100

Press Release Discount Sharpe Advertising 100

Harvard Business Review

MAY 22, 2015

This declaration is often in inverse proportion to how well-known the person is; back in the early days of my consulting career, I, too, clamored to label myself an “expert,” as though that would assuage potential clients who had never heard of me. Not so much.

Influence 8

Influence Audience Media Learning-by-Doing 8

Harvard Business Review

APRIL 25, 2011

The soft stuff can attract even bigger audiences and higher revenues than the hard stuff. The British wedding might have a larger global television audience than the World Cup championship or the U.S. One former New York CEO for whom I was a consultant ran a tight ship and was fond of saying that "Business is the last monarchy."

CEO 16

CEO Apparel GDP Audience 16

N2Growth Blog

OCTOBER 6, 2010

Now that Bill will probably never speak to me again, here are the few gems that he passed along to the audience: Get better every day you live. Share and Enjoy: View Comments Anna Smith This was an awesome review! In a world where everything is connected, anything is possible. Leaders make the news, they don’t report it.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

SEPTEMBER 29, 2014

Google generates most of its revenue through an auction-based system of selling ads that was developed by two engineers but validated by its chief economist, Hal Varian, a former consultant to the company who was also the first Dean of the School of Information Sciences at the University of California at Berkeley. Economists and finance.

Strategy 12

Strategy Black-Scholes Airlines Price 12

Harvard Business Review

OCTOBER 9, 2013

You’ve definitely given me some food for thought about my career trajectory, and how to use branding to my advantage,” an executive at a management consulting firm wrote. In my book Reinventing You , I feature finance author Ramit Sethi, who used the technique successfully and has blogged about how to do it.)

Brand 8

Brand Media Follow-up Audience 8

N2Growth Blog

JANUARY 18, 2011

What made this presentation so powerful was it was more than just an act put on for the benefit of the attendees, it was completely authentic and the audience knew it. As another option, you could also subject yourself to a 360 review process to mine for feedback. How times have changed! Best wishes Kerri.

Leadership 420

Leadership CEO Blog Learning-by-Doing 420

Harvard Business Review

SEPTEMBER 14, 2016

The assumption in leadership development is that corporate universities are for internal audiences. The company uses events, courses, and consulting to share principles of what the Institute calls “#DThink” like “ Setting the Stage ” with a growing community of individuals and organizations. That seems too easy.”

CIO 8

CIO Chief Financial Officer White Paper Learning-by-Doing 8

Harvard Business Review

DECEMBER 14, 2012

I had just finished a guest lecture on business and innovation at Parson's School for Design , and a particularly attentive front-row audience member kicked off question time with the curliest one of the day. Another consultant said, "I'd love to leave the stress behind, but I don't think I'd be good at anything else."

Career 10

Career Golden Handcuff Short-term CEO 10

Harvard Business Review

JANUARY 11, 2011

Here's just one version of that the story, as related by a Tata executive to a Harvard audience last October.) Eyring is the president of Innosight, a strategy innovation consulting and investment firm with offices in Boston, Singapore, and India. But, as pop stars come to understand, fame is fickle.

Price 15

Price Marketing Innovation Engineering 15

Harvard Business Review

JUNE 19, 2015

Shape your story for the audience. “Think about the language you’ll use for each of your audiences,” says Ashford. “You need to be seen as credible” when you’re talking about the financial implications of your initiative to the finance group, for instance. ” Ashford concurs. Don’t.

Project 8

Project Restructuring Hotels Case Study 8