Eric Jacobson

MARCH 18, 2013

Technology and innovation is only accelerating. Develop meaningful metrics. Question : For readers who lead Business-To-Business (B2B) companies, my sense is that some will think this book is not for them because they don't deal with the consumer or aren't in retail. What is B2B or B2C truly about any way?

B2B 56

B2B B2C Technology CRM 56

Mills Scofield

FEBRUARY 8, 2013

Last month, we learned about Geneca's journey into creating a culture of innovation within the company. Just goes to show what great leadership can do! In a nutshell, The Little Give teams up Edelman employees to develop PR programs for local nonprofits focused on children and youth. This seemed like a great model for Geneca.

Ryan 130

Ryan PR Project B2B 130

ExactHire - Leadership

APRIL 23, 2021

Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. But you’ll appeal to more desirable applicants if you highlight the opportunity to “work with some of the most innovative and culturally diverse software clients in the world.”. Include keywords that specify required skillsets.

How To 59

How To Travel Engineering B2B 59

Eric Jacobson

JANUARY 15, 2012

With 15 years of marketing experience and an MBA Degree, Debbie developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. Welcome Debbie Laskey to my blog!

Marketing 71

Marketing Real Estate B2C B2B 71

Harvard Business Review

MAY 12, 2015

That’s why CMOs need to develop four types of leadership, which are based loosely on Gartner’s Intelligent Brand Framework. The idea is to identify your power center — which one best represents your natural capabilities — and develop skills to flex across these leadership styles. It resonated.

Leadership Styles 8

Leadership Styles Leadership Brand Audience 8

Harvard Business Review

MAY 18, 2018

Market leadership requires companies to create distinctive insight about the consumers they serve, insight drawn from data that only consumers themselves can provide. How B2B Companies Can Grow with Ecosystem Orchestration. It extends into end-to-end consumer solutions, data sharing, and open innovation.

Strategy 8

Strategy Content Business Model Retail 8

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. Sometimes it's new leadership that spurs action, other times efforts percolating within companies capture executives' attention. Consider one example.

B2C 14

B2C B2B Forrester Budgeting 14

Harvard Business Review

JULY 25, 2012

In organizations, reframers similarly help the business see better ways to deal with complex problems or opportunities for innovation. The result was a 15% increase in new revenue, and a leadership position in a new market segment. If you fear you're short on reframers and filters, our research suggests that that you can develop them.

Productivity 13

Productivity Products Market Segmentation Sample 13

Harvard Business Review

MARCH 22, 2017

Is it more imagination or innovation? Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. The leadership team conducts a weekly evaluation to assess, “Is what we’re doing working?” The results?

Creativity 14

Creativity Marketing Agility Budgeting 14

Harvard Business Review

AUGUST 12, 2016

The German Mittelstand is at the forefront of a modern management model that builds flatter, more-innovative, and more-networked enterprises. These companies are dedicated to mutual technological leadership with their customers. I believe the model is much more than a niche strategy. We sell shovels to gold seekers.”

Industry 8

Industry Long-term Short-term Class 8

Harvard Business Review

OCTOBER 7, 2014

We went straight to the frontline people to ask if it would grab consumers — and also if it would work with our B2B intermediary customers in stores where the custom orthotics stations would be placed. Brent developed a decisive strategic insight from riding with sales reps on calls to customers. They said, “Yes.” That’s pivotal.

CEO 11

CEO Strategy Pharmaceuticals B2B 11

Harvard Business Review

JUNE 17, 2014

Organizations worldwide are increasingly using design to drive growth and innovation. Most of the time equipment, control panels, and software in their industrial B2B divisions are still designed by engineers. These efforts were decimated after several subsequent CEOs pulled the plug.

Supply Chain 8

Supply Chain Software B2B Brand 8

N2Growth Blog

NOVEMBER 30, 2010

Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving.

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

JUNE 6, 2013

Second, there has been little motivation for Chinese firms to develop branding capability, in part because most top companies have not been in a competitive context in which branding was important. In addition, most of the very large firms in China are content to compete as B2B players where the value of branding is not obvious.

Brand 8

Brand Globalization Brand Management Long-term 8

Harvard Business Review

APRIL 16, 2013

But in my experience, visibility is rarely the real issue (especially with B2B companies selling bigger-ticket, complex services and products). If the answers are inconsistent, or don''t reflect leadership''s intended positioning strategy, that can indicate one of two issues. What distinct value do its customers or clients get from it?

Bottom-up 8

Bottom-up Press Release Sample Decentralization 8

ExactHire - Leadership

APRIL 23, 2021

Java-Script Computer Programmer” or “B2B Content Creator” act as longtail keywords. But you’ll appeal to more desirable applicants if you highlight the opportunity to “work with some of the most innovative and culturally diverse software clients in the world.” Include keywords that specify required skillsets.

How To 52

How To Travel Engineering B2B 52

Harvard Business Review

DECEMBER 13, 2017

There are core competencies that every PM must have – many of which can start in the classroom – but most are developed with experience and good role models and mentoring. If the best PMs have well developed core competencies and a high EQ, does that mean that they are then destined for success no matter where they work?

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

OCTOBER 5, 2015

These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies. Whether the metric is outcome-based, like sales, leads, and traffic, or more qualitative, like brand perception and lift, data is widely used to understand the effect of campaigns and to develop audience.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

MARCH 14, 2016

Palantir, a B2B company founded in 2004 and offering a suite of software applications for integrating, visualizing, and analysing data, has around 1,500 employees worldwide and is valued around $20 billion today. Moreover, the innovations lying at the heart of the unicorns’ success stories are digital innovations.

Company 8

Company Succession Analysis Entrepreneur 8

Harvard Business Review

OCTOBER 27, 2014

In innovation circles, empowerment is now a familiar theme; project teams working highly autonomously have been behind many of the world’s most innovative offerings. This, I believe, is why creating innovation platforms is so valuable. Yet it also matters to these businesses to keep launching innovative new offerings.

Innovation 8

Innovation Strategy Drucker Project 8