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6 Steps to Scale Your Small Business

Strategy Driven

Scaling up your business will improve efficiency, boost productivity, and increase your bottom line. According to business.com , your growth plan should include information on business expansion opportunities, financial goals, and a growth marketing strategy. Outsourcing is one of the most effective ways to scale up a business.

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Leadership: A Global Perspective

N2Growth Blog

Needing a way to capture and document this event, I recruited Dan Evans , our Chief Marketing Officer , to join me on a journey that would span over 42,000 miles on four continents ( 11 countries total, including stops ) to interview and record sessions with experts in the science and art of leadership.

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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. CEO: “Okay Janet, you’re saying the awareness and image of Hogwash is up by a couple of points.

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In-House or Outsourced IT: Which Is Best for Your Business?

Strategy Driven

Presently, IT businesses have a lot of requirements and various tasks to be done from design, content creation up to development, marketing, and administrative work. Every task is important and requires human resources. Let’s get to the bottom of the beneficial and negative impacts of each practice. Bottom line.

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Trent Henry on Building Tomorrow’s Leaders

HR Digest

In an exclusive interview with HR Digest, Trent Henry, EY’s Chief Human Resources Officer (CHRO), shares key strategies driving EY’s commitment to diversity, innovation, employee well-being, and leadership development. The data also helps EY manage its workforce to meet current and future market demands.

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What Not to Do When Business Sours

In the CEO Afterlife

In terms of rectification, you have to look at the issue in the context of whether the problem is a short-term blip or the beginning of a long-term shift to your business or industry. Sure, it isn’t business as usual, and yes, every CEO has to make some moves to shore up sales and profits.

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How to Ignite and Sustain Organizational Growth

Skip Prichard

Yet, without the right culture, organizations cannot succeed short term, nor can they endure. Teams with strong positive cultures can weather short-term blows to engagement, such as economic downturns, anxiety over mergers, or increased competition. Culture Spark. Organizational culture is often seen as an elusive topic.

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