Brand Competitive Advantage Human Resources Strategy 
In the CEO Afterlife
DECEMBER 18, 2014
This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy.
In the CEO Afterlife
OCTOBER 30, 2011
The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in. Main menu Home.
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In the CEO Afterlife
DECEMBER 7, 2014
The strategy I’ve grown to love and count on over a 45-year career is do less, better. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Strategic sacrifice begins at 30,000 feet with corporate strategy.
In the CEO Afterlife
AUGUST 29, 2011
Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies.
In the CEO Afterlife
APRIL 24, 2017
Do Less Better is also a culture and a strategy of organizations and their leaders. The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. Strategy tells you what not to do. The reward is longer-term competitive advantages.
In the CEO Afterlife
MAY 13, 2012
I am advocating that culture should be as important to a company’s Board of Directors as the business strategy. For all intents and purposes, culture is the strategy. With the exception of mega-company “clout” in the marketplace, sustainable competitive advantage cannot survive in toxic cultures.
In the CEO Afterlife
MARCH 1, 2016
This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. I suffered these disorders during that gut-wrenching time. Now for the good news.
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