N2Growth Blog

JULY 8, 2022

Many brands focus their marketing strategies on out-of-home consumption, socializing with friends and family, and humor to generate engagement. Customers demand a real commitment to ESG (Environmental, Social, and Governance) from companies and brands. Succession planning must be baked into the strategy. Why or why not?

Trends 368

Trends Agility CEO Chief Executive Officer 368

Lead Change Blog

JUNE 24, 2019

However, new research by Accenture has quantified the impact of trust on a company’s competitiveness. Accenture Strategy defines trust as “a consistent experience of competence, integrity, honesty, transparency, commitment, purpose and familiarity.” And the bottom line is that trust is anything but soft. What is trust?

Supply Chain 345

Supply Chain Reputation Leadership Bottom-up 345

In the CEO Afterlife

JUNE 17, 2012

I’ve read a lot of books on strategy. The best ones influenced my mode of operation as an executive of Jacobs Suchard , the maker of coffee and chocolate brands, Jacobs , Nabob , Toblerone , Suchard and Côte d’Or. The philosophy begins with a mindset obsessed with the competition. No big deal. People who hustle.

Strategy 229

Strategy Competitive Advantage Innovation Operations 229

Strategy Driven

SEPTEMBER 11, 2023

It’s a powerful tool for businesses to connect with their target audience, raise brand awareness, and boost sales. So if you’re looking to grow your business or brand, start building your following on Instagram today! This information can help you tailor your marketing strategy to better meet the needs of your audience.

Competitive Advantage 99

Competitive Advantage Audience Follow-up Brand 99

N2Growth Blog

JANUARY 23, 2024

Organizations can gain a competitive advantage by identifying and attracting these innovators, accelerating research and development efforts, and ultimately driving their businesses forward in an increasingly competitive landscape.

Execution 239

Execution Innovation Industry Motivation 239

Strategy Driven

JUNE 21, 2021

Aside from adjusting your business model as part of your growth strategy, you should also hire flexible employees with the capacity to learn and grow with the business. Continue reading to learn how incorporating a growth mindset in your business strategy helps you add value to the company. Boost brand visibility and brand credibility.

Strategy 90

Strategy Market Segmentation Learning-by-Doing Competitive Advantage 90

LDRLB

JULY 15, 2013

Strategy has to be one of the most misused words in business. You’ve likely heard this: “Our strategy is to become the biggest and the best.” ” Deciding to become a global corporation, to diversify, or to increase sales by x dollars per annum is not strategy. That strategy can be good or bad.

Strategy 158

Strategy Tactics Retail Strategic Planning 158

In the CEO Afterlife

SEPTEMBER 25, 2015

There’s a host of reasons why great brands decay. Leaders Failed to Nurture Their Brands. Along the way, the leaders of these organizations turned their backs on the tenets of great branding, defined as carving out unique brand positions and adding to that strategic advantage with innovations that thrill customers.

Brand 100

Brand Competitive Advantage Fashion Price 100

Eric Jacobson

JUNE 29, 2019

“Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused. What cannot be copied is a relationship.

Brand 50

Brand Competitive Advantage Executive Coaching Brand Management 50

In the CEO Afterlife

OCTOBER 30, 2011

The Essence of Strategy (Part 2). by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. And yet, specificity and focus is the key to great strategy. In a strategy seminar I asked the leadership team to tell me what business they were in. In the CEO Afterlife.

Strategy 234

Strategy CEO Marketing Strategy Human Resources 234

N2Growth Blog

AUGUST 1, 2013

Leadership Operations & Strategy Personal Branding Talent Management Brian Layer competitive advantage General Brian Layer Leadership and influence leading a large organization leading a team' Has it reached the edges of your business where your employees deal with customers and partners?

Competitive Advantage 353

Competitive Advantage Talent Management Brand Operations 353

Strategy Driven

JULY 28, 2023

Improves Brand Reputation When you think about it, you’ll see that customer satisfaction is directly linked to the reputation of your brand and business, and by making sure customers are happy, you’ll gain a better reputation, which means gaining more customers. This is where customer satisfaction comes in.

Competitive Advantage 98

Competitive Advantage Reputation Loyalty Brand 98

LDRLB

JUNE 27, 2012

I’ve read a lot of books on strategy. The best ones influenced my mode of operation as an executive of Jacobs Suchard, the maker of coffee and chocolate brands, Jacobs, Nabob, Toblerone, Suchard and Côte d’Or.

Strategy 111

Strategy Competitive Advantage Brand Influence 111

In the CEO Afterlife

DECEMBER 18, 2014

This strategy requires sacrifice. To enact the ‘do less better’ strategy, you have to buy into the notion that 20% of your effort delivers 80% of the rewards. It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy.

ROE 249

ROE Human Resources Marketing Strategy Competitive Advantage 249

Strategy Driven

NOVEMBER 17, 2014

Many believe that a brand is a function of marketing. Or more specifically, brand building. Marketers and marketing departments love ‘branding campaigns’ or ‘brand-building programs,’ because they are sexier and more exciting than their less attractive cousin, the product campaign.

Brand 70

Brand Marketing Competitive Advantage Bottom-up 70

Strategy Driven

APRIL 11, 2023

Appearing at the top of the page can give you a competitive advantage. You can generate brand awareness, traffic, and leads to grow your business. As part of your off-page SEO strategy, generating quality backlinks can benefit your organic rankings. With search engine optimization (SEO), you can rank at the top.

Engineering 96

Engineering Audience Competitive Advantage ROI 96

Strategy Driven

NOVEMBER 19, 2019

It can be hard to stay ahead of the competition when you operate in a competitive industry, as there will always be brands looking to lure your customers away. Staying ahead of the competition will require constant work. When you stand still, you will lose out to other brands. Improve Customer Experience.

Strategy 50

Strategy Competitive Advantage Brand Industry 50

In the CEO Afterlife

APRIL 24, 2017

Do Less Better is also a culture and a strategy of organizations and their leaders. The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. Strategy tells you what not to do. The reward is longer-term competitive advantages.

Company 177

Company Apparel Competitive Advantage Long-term 177

Skip Prichard

JUNE 26, 2019

Many business leaders claim to have competitive advantage and yet they struggle to achieve the growth that they think is possible. What strategies separate winning organizations from the rest? What is required to implement strategy and execute with excellence? Grow Your Business. Steve Coughran. Elevate Your Results.

Strategy 80

Strategy SWOT Company Customer Loyalty 80

HR Digest

APRIL 3, 2023

A Diverse and Inclusive Workplace Offers a Competitive Advantage. A diverse and inclusive workplace can also offer a competitive advantage by providing access to a broader pool of talent, enhancing brand reputation, and expanding market reach.

Diversity 105

Diversity Succession Competitive Advantage Reputation 105

HR Digest

APRIL 2, 2019

Platform strategy is widely seen by most businesses as a strategy mainly for tech companies. Beyond just serving as a connection base for companies, platforms have quickly become a strategy to gain competitive advantage, which can create in-depth value for any business. Every business is worried about competitions.

Strategy 45

Strategy Planning Competitive Advantage Brand 45

In the CEO Afterlife

AUGUST 29, 2011

Clout as Strategy and Why Companies Won’t Admit It. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. Tactics are often misconstrued as strategies. Leadership.

Strategy 131

Strategy CEO Company Competitive Advantage 131

In the CEO Afterlife

MARCH 21, 2016

Whether you sell information or cremation, the common thread for success is sustaining an advantage. There are all sorts of strategies and cultures that can bolster and sustain a company’s supremacy. Intense Competition Remains a Fact of Life. Store brands, particularly in the US are doing better than ever.

Company 145

Company Brand Competitive Advantage Retail 145

In the CEO Afterlife

JUNE 20, 2013

Strategy has to be one of the most misused words in business. You’ve likely heard this: “Our strategy is to become the biggest and the best.” ” Deciding to become a global corporation, to diversify, or to increase sales by x dollars per annum is not strategy. That strategy can be good or bad.

Tactics 217

Tactics Retail Price Brand 217

Coaching Tip

DECEMBER 24, 2010

Too many business leaders are preoccupied with the next answer to growth and find themselves stretched thin – trying to play in too many disparate markets and pursuing multiple strategies and directions that undermine rather than reinforce each other. Paul Leinwand: The Essential Advantage: How to Win with a Capabilities-Driven Strategy.

Strategy 178

Strategy Short-term Competitive Advantage Fixed Assets 178

Skip Prichard

FEBRUARY 3, 2020

How do you rate your business strategy? Are you staying ahead of the competition and creating a sustainable advantage? Strategy is about shaping the future.”. That’s the opening line in The Strategy Book by Max Mckeown. What’s the biggest misconception about creating a strategy? Strategy isn’t a document.

Strategic Planning 110

Strategic Planning Competitive Advantage Document Short-term 110

In the CEO Afterlife

MAY 13, 2012

I am advocating that culture should be as important to a company’s Board of Directors as the business strategy. For all intents and purposes, culture is the strategy. With the exception of mega-company “clout” in the marketplace, sustainable competitive advantage cannot survive in toxic cultures.

Competitive Advantage 268

Competitive Advantage Long-term CEO Strategy 268

Great Leadership By Dan

JANUARY 23, 2020

Effective leaders are masters of business strategy. Will you join me in rewriting the script about what gives businesses a competitive advantage? Let’s show the world what compassionately competitive, kindly ambitious, and empathetic, yet decisive leaders look like! What do you think?

Power 306

Power How To Leadership Customer Loyalty 306

In the CEO Afterlife

DECEMBER 7, 2014

The strategy I’ve grown to love and count on over a 45-year career is do less, better. To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. Strategic sacrifice begins at 30,000 feet with corporate strategy.

Human Resources 183

Human Resources Restructuring Competitive Advantage Marketing Strategy 183

Brigette Hyacinth

APRIL 9, 2020

There are chief executives across industries who are cutting their pay—even to zero—as part of their strategy to mitigate the impact of the coronavirus crisis. Any effort a company is putting to keep their staff will go a long way in sustaining the culture and brand. They are your best brand ambassadors.

Company 115

Company Short-term Long-term Emotional Intelligence 115

LDRLB

SEPTEMBER 19, 2011

What is the definition of strategy? Strategy is a plan of action designed to achieve a defined goal. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management. So are goals.

Strategy 97

Strategy Company Competitive Advantage Chemicals 97

Strategy Driven

APRIL 20, 2016

Because of this challenge, a familiar and trusted brand still has the ability to cut through the clutter. Organizations will need to look deep inside themselves to find those unique characteristics which differentiate them from the competition and leverage these differentiators to become the preferred choice of customers and prospects.

Brand 50

Brand Reputation Marketing Planning 50

Strategy Driven

SEPTEMBER 25, 2014

Once advertisers realize that the decision making power and ability to leverage women as brand champions is the same but simply has become more powerful thanks to the additional social channels women can broadcast from, they will hit the target every time with us. EVALUATE how StrategyDriven gives you a competitive advantage.

Brand 63

Brand Advertising Diversity Competitive Advantage 63

In the CEO Afterlife

MARCH 1, 2016

This company earned that honor by re-staging a tired coffee brand with innovative packing technology and breakthrough advertising. That night, I presented the marketing strategy that catapulted a regional brand to national leadership in Canada. I suffered these disorders during that gut-wrenching time. Now for the good news.

Brand 100

Brand Competitive Advantage Marketing Strategy CEO 100

Strategy Driven

NOVEMBER 22, 2022

This means understanding the needs and wants of your target market and the competition. The research will help you source a product that meets the needs of your target market and gives you a competitive advantage. Find a product or products that have a lot of demand and build your brand around that.

USP 65

USP How To Brand Competitive Advantage 65

N2Growth Blog

JUNE 5, 2011

By Mike Myatt , Chief Strategy Officer, N2growth. Competition is only to be feared if not understood. If understood, competition is not only healthy, but it can also be very prosperous. If you really want to understand a leader’s perspective on the market, ask them about their competition.

Leadership 353

Leadership PR Disintermediation Supply Chain 353

N2Growth Blog

MAY 5, 2011

By Mike Myatt , Chief Strategy Officer, N2growth. Are you shooting yourself in the foot with your pricing strategy? What does your pricing say about your personal or corporate brand? Do you have a pricing strategy, or do you set your prices by some ethereal or arbitrary method? How much is your time worth?

Price 371

Price Discount Brand Supply Chain 371