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Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. That singularity continues to deliver outstanding shareholder value.

ROE 249
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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

To rise from the ashes, our young management team made several tough sacrifices to transform a multi-product, multi-brand operation from generalist to specialist. For companies without clout, competitive advantage can be realized by keeping things simple, by cutting out the complexity cancer that is crippling so many enterprises.

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The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. I’m going to assume they’ve identified their competitive advantage and the secrets of success in the business they’ve defined. Competitive advantage is strategy’s ultimate purpose. Human Resources.

Strategy 234
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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The added complexity and loss of focus on the Nike brand was a lesson well-learned and it didn’t take Nike long to see the error of their ways. Cutting through the clutter requires giving up something of value such as brands and products for the sake of other considerations. The reward is longer-term competitive advantages.

Company 177
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. But to hear Kraft tell it, the company’s phenomenal growth is the result of their astute brand building. This is a tremendous competitive advantage. Unleash the power of iconic heritage brands. Leadership.

Strategy 131
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'Doing Right Things' or 'Doing Things Right' | In the CEO Afterlife

In the CEO Afterlife

‘Doing Right Things’ or ‘Doing Things Right’ by John • March 28, 2011 • Human Resources , Leadership , Strategy • 0 Comments. Jacobs Suchard thrived as a chocolate and coffee specialist with brands like Toblerone, Milka, Côte d’Or, Nabob Coffee and Swiss Water Decaf. Human Resources.

CEO 100
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Book Review: Culture Connection

LDRLB

Marty Parker attempts to tackle this “how” question in his book, Culture Connection: How Developing a Winning Culture Will Give Your Organization a Competitive Advantage. Culture connection: How developing a winning culture will give your organization a competitive advantage. New York: McGraw Hill.

Books 115