Career Leadership Marketing Public Relations 
Strategy Driven
MAY 27, 2023
An online MBA in marketing is a great way to transition into a marketing career. It provides you with the advanced business skills and leadership knowledge you need to succeed in this growing field. The business world constantly evolves, so marketers must stay current on new trends and technologies.
Lead Change Blog
MAY 28, 2021
In 2001, I accepted my first official leadership position as a human resources director with one audacious goal – to be and do all the things to serve all the people. With a background in public relations, marketing, and internal communications, HR had become an accidental specialty – I was a jack-of-all-trades and master of none.
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Eric Jacobson
MAY 19, 2022
Today, we feature an excerpt from the book, The Public Relations Handbook. This section of the book on how to deal with negative publicity is written by Jonathan Dedmon of T he Dilenschneider Group. Invariably, a company or organization will experience bad news, resulting in negative publicity. Dilenschneider.
Leading Blog
JULY 16, 2021
Of all the business and career memes to gain popularity, few have compromised integrity in business, leadership, and personal success more than the expression “Fake it till you make it.” Horn then takes us through her journey as the CEO of a public relations and marketing communications agency. It gets us by.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
N2Growth Blog
NOVEMBER 19, 2010
FACT : Leaders who lack emotional control won’t remain in a position of leadership for long. FACT : Leaders who lack emotional control won’t remain in a position of leadership for long. I have only raised my voice in the workplace twice during my career and both times I have regretted it tremendously.
Women on Business
JANUARY 17, 2011
When I first posed this question to a group of women executives who have joined to attend our “ WELL: Women Executive Leadership Learning ” program in March, they stayed traditional, talking about what they thought the men in the dark suits would find of interest. Bold Leadership There are so many words to describe leadership and almost.
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