N2Growth Blog

MARCH 31, 2010

and any number of other appearance specific issues can add to, or detract from, the strength of your personal brand.

Blog 375

Blog Gordon Brand Media 375

N2Growth Blog

APRIL 2, 2010

Let me be very clear here - as the CEO or entrepreneur, YOU and not your legal counsel, marketing director, ad agency or PR firm must make this choice. You must choose to get off the sideline and into the game, then you must choose to endure the learning curve, and finally you must choose to deploy the needed resources to be successful.

Media 382

Media Blog Tools Influence 382

Women on Business

JANUARY 24, 2011

But many businesswomen are so overwhelmed with running day-to-day operations, there is little or no time to do a good job at casting the net of promotional effort out—whether through community activities, donations, networking events, promotional campaigns, public relations initiatives, or advertising—it is NEVER enough!

Press Release 100

Press Release Discount Sharpe Advertising 100

You're Not the Boss of Me

JULY 13, 2009

In other words we operate on the principle that equity means treating everyone in the same way. I wonder what we might we invent if we threw out the whole idea of a PR Process as “the&# answer? What has to be present for a PR system to actually work? My coaching to one client this year was to declare a do-over!

Performance Review 40

Performance Review Review PR Blanchard 40

Harvard Business Review

JULY 9, 2012

You should be spending at least 1,000 hours a year--that's about six hours a week; about an hour a day — preparing for a new career (Just in case that your industry goes the way of publishing, pay phones, photo finishing and the like and either disappears or radically changes to the point where there is no room for you.).

Project 12

Project PR Career Creativity 12

Harvard Business Review

JUNE 27, 2012

Tim Cook's career followed a very different path. To this day, Cook continues as one of the best when it comes to operational excellence. Cook's public face is deeply and publicly connected to Apple operations, ranging from supply chain challenges in China to eating with employees in Apple's lunchroom. The fault lines are there.

Supply Chain 16

Supply Chain Retail PR Industry 16

Harvard Business Review

APRIL 28, 2015

Conventional thinking has suggested that leadership positions go to those who aggressively plan their careers with a keen eye for building the right skills to reach top jobs. “We were Abelson-Frankel, yet operated as two separate agencies.” Near the end of his career, it also helped him decide to sell Frankel.

Open-book 8

Open-book Career Rogers PR 8

Harvard Business Review

MAY 21, 2018

Job personalization is best applied when there are clear inflection points: when career trajectories are stalled, during corporate restructuring, or in recruiting for open positions. Ask the person to describe themselves and their career, and listen closely. What gets them excited about their career successes?

Creativity 13

Creativity Restructuring PR Mentor 13

Harvard Business Review

JUNE 9, 2011

More importantly, the new edition of Groundswell offers more proof than ever that prepared organizations can reap significant financial benefits in product development, marketing, PR, sales, and customer retention. Flying Without a Net: Turn Fear of Change into Fuel for Success. by Thomas J. Are you stuck in the same ruts?

Books 10

Books PR Policies Entrepreneur 10

Harvard Business Review

SEPTEMBER 27, 2013

I Give This Blurb 3 Stars Operation Clean Turf and the War on Fake Yelp Reviews Businessweek Were the 19 companies accused of commissioning fake online reviews the only firms out there engaged in this nefarious practice? Andy O’Connell Career Ladder to Nowhere? Not likely. That would only tip off the mendacious.

Review 8

Review CFO PR Analysis 8

Frank Sonnenberg Online

OCTOBER 26, 2021

With the advent of social media, the operative word “fast” doesn’t do justice to the speed at which bad news travels today. The second common reaction is to launch a high-profile PR stunt to repair the damage. There’s an old saying that bad news travels fast. As Doug Larson, the columnist, said, “Bad news travels fast.

Reputation 125

Reputation How To Travel PR 125

Harvard Business Review

MARCH 28, 2012

Most people — even former political operatives, like me — can agree this is bad for democracy. But candidates have accepted it as the new normal and, with savvy teams PR experts on call, they're making do. Many people don't want to deal with the hassle of a "permanent career campaign."

Press Release 17

Press Release Politics Letter Brand 17

Harvard Business Review

NOVEMBER 14, 2012

In my previous career, I was a journalist. Others had dipped their toes in the water, using the service as a PR message board, blasting out links to press releases and favorable news coverage. Any tool is only as good as the person operating it. We sell better. Together, we trawled the web examining their targets' online habits.

Media 13

Media Press Release Covey PR 13

Harvard Business Review

DECEMBER 8, 2017

It’s natural to feel slightly paranoid, says John Lees, UK-based career strategist and author of The Success Code. “You have a golden moment in your job search where you’re operating at peak confidence and energy. You don’t want to use up your best contacts at a time when you’re not there yet.”

How To 8

How To Letter Learning-by-Doing PR 8

Harvard Business Review

JUNE 21, 2013

burden of running their companies’ day-to-day operations. Reuters reporter Axel Threlfall says he finds it hard to believe the bankers when they say they were attracted to the industry as much by career opportunities and the prospect of interesting work as the salaries. BONUS BITS: Getting Around.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

JULY 29, 2016

But viewing reference checks as a formality is a mistake, according to Priscilla Claman, the president of Career Strategies, a Boston-based consulting firm and a contributor to the HBR Guide to Getting the Right Job. “You can’t rely on your hunch,” she says. ” Richard got the job and he starts at InkHouse next month.

Reference 8

Reference COO Learning-by-Doing Case Study 8

Harvard Business Review

MAY 4, 2015

We call them harmonic careerists , because many of them have constructed their working lives by combining multiple jobs rather than taking on a single monolithic career. Meg is a freelance writer, blogger, and children’s book author and merchandiser, and she owns her own marketing and PR consultancy.

PR 8

PR Long-term Consultative Career 8

Strategy Driven

MARCH 28, 2016

It took years for Apple to gain traction despite offering what critics consider to be a superior operating system. It began as a small direct sales operation, with no plan for national distribution. And that means marginal products can outsell superior ones — just look at Microsoft vs. Apple. Then, there is 50 Shades of Grey.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50