Strategy Driven

NOVEMBER 18, 2013

This is not as difficult as it sounds, especially if you can apply internal pressure to senior management where your product will be used. Make an appointment with the CFO. Keep in mind that procurement and purchasing don’t actually use what they purchase. They just buy. Reprinted with permission from Jeffrey H. About the Author.

Proposal 58

Proposal Price Long-term Customer Loyalty 58

LDRLB

APRIL 21, 2014

Actually, reading the book reminded me of this old anecdote that I heard one time, a conversation between a sort of unnamed CEO and an unnamed CFO and essentially, the CFO was asking, “What happens if we invest all this money to develop our people and they leave?”

Human Capital 60

Human Capital Open-book CFO Innovation 60

Harvard Business Review

FEBRUARY 17, 2015

Consider the example of a CFO we worked with who had his heart set on landing the CEO job when his boss retired. ” The CFO was deeply embarrassed and vowed to change. But even worse, most managers expect their coaching attempts to fail. “You’re arrogant and cruel,” he said. But, he didn’t.

CFO 8

CFO Motivation Incentives Resistance 8

Harvard Business Review

OCTOBER 3, 2018

At one point, the CEO indicated that he would know that the right shift had occurred when the CFO, chief strategy officer, and other C-level leaders were seeking the CMO’s advice on strategic business problems. “I needed to earn the right to be invited into key, firm-level strategic decisions.”

CFO 8

CFO CEO Agility Marketing 8

Harvard Business Review

JUNE 5, 2018

Managers grumbled, and the CEO wasn’t as enthusiastic as he should have been, but Greg assumed these were consequences of the inevitable resistance to change. Instead, he was told that the CEO would stay until the CFO developed the capabilities to succeed him, and Greg would be allowed to resign.

Supply Chain 11

Supply Chain CEO Kahneman Self-aware 11

Harvard Business Review

NOVEMBER 25, 2013

In our work with clients across dozens of sectors over more than five years, we have found that the strongest CMO/CFO partnerships develop when both parties undertake five actions: 1. CMOs need to start building this relationship by having a clear understanding of what CFOs expect.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

JULY 25, 2017

While MROI is not usually public information, managers can use published financial statement data to estimate MROI for a competitor. “In principle, managers should try to estimate the full cost of the marketing activity, including creative development, media spend, and customer-facing staff time.”

ROI 8

ROI Marketing Marketing Mix Short-term 8

Harvard Business Review

FEBRUARY 18, 2011

One of the biggest challenges they face is how to manage a diverse group of people across a broad geographic scope. At Hartwell Pacific, the global metal recycling company I founded in 1993 and exited in 2008, I was operating factories in six different cities in four countries, so developing an effective global management system was critical.

P&L 15

P&L Globalization CFO Operations 15

Harvard Business Review

SEPTEMBER 22, 2011

TIAA-CREF, the big financial services company, includes customer loyalty score improvement in senior executive compensation. Your CFO and finance team can take a leadership role here. On the macro level, you can estimate the value of achieving customer loyalty leadership in terms of market share gains or revenue growth.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

JULY 14, 2017

Retailers like Walmart and Macy’s manage a supply chain, buying and reselling their own inventory. Let’s see what happens when we connect them rather than manage them — that is, focus on the links rather than the nodes. We normally think of people as something to be managed. Human capital. Intellectual capital.

Intellectual Capital 8

Intellectual Capital Strategy Supply Chain Business Model 8

Harvard Business Review

FEBRUARY 20, 2013

Access to finance , designing operational processes and systems , and building strong, talented management teams are just a few obstacles that many cite. As testimony to its success, the program has received a net promoter score of 87%, which is well above the 75% threshold for companies garnering world-class loyalty.

Entrepreneur 8

Entrepreneur Company Six Sigma Franchising 8

Harvard Business Review

NOVEMBER 9, 2012

A recent study (also from IBM) indicates that more than 70% of CMOs feel they are underprepared to manage the explosion of data and "lack true insight.". Gene Morphis, former CFO of CVS and David's Bridal suggests: "There is an interesting intersection between risk management and innovation that emerges in the CMO-CIO interface."

CIO 8

CIO Chief Information Officer Norton Technology 8

Harvard Business Review

JANUARY 14, 2015

” The first step is to create a system that allows executives to talk candidly with their managers about what is most important to them professionally and personally and how their organizations might support these goals given their key work responsibilities. Ten years later, he was the global CFO of his firm.

CIO 8

CIO CFO Crisis Execution 8

Harvard Business Review

AUGUST 31, 2015

A seasoned CFO with a sharp mind and an abrasive style, Arthur had lost his job over a disagreement with his company’s new CEO. “I hadn’t realized how much I cared, how much work mattered to me, until then,” he explained, sharing a feeling I have heard many a manager describe. It is an expression of talent.

Long-term 8

Long-term Loyalty Uncertainty Banking 8

Harvard Business Review

JANUARY 28, 2015

”) Delivering a consistent experience on the most common customer journeys is an important predictor of overall customer experience and loyalty. As Jo Coombs, Managing Director at OgilvyOne, London, observes, “I don’t think it can just be one or the other. Customers Customer service Operations management'

COO 8

COO Planning Metrics Call Center 8

Harvard Business Review

FEBRUARY 28, 2013

We learn who we are through what people say to us and about us," says Kathleen Reardon, a professor of management at the University of Southern California Marshall School of Business and author of Comebacks at Work: Using Conversation to Master Confrontation. What the Experts Say. And chances are that you sometimes perpetuate it too.

Reputation 8

Reputation Case Study Information CFO 8

Harvard Business Review

MAY 8, 2013

Later that afternoon Annabel Howard, Beacon''s CFO and Henry''s boss, leaned back in her chair. "I''m Managing multiple brands, running separate IT systems, setting different price structures — it would be a mess.". Think about it from a risk management perspective, Annabel. Their loyalty is fanatical.

Case Study 8

Case Study Brand How To Beyer 8

Harvard Business Review

JUNE 21, 2016

You used to be able to track everything with an Excel spreadsheet, personally designed by your CFO; now you’ve got an SAP installation in its place, supported by an entire IT department. He’s just trying to manage the chaos and avoid catastrophe. Your business is a success, but you feel like a failure. Bottlenecks appear.

Company 9

Company IPO Price Loyalty 9

Harvard Business Review

MAY 17, 2017

However, their contribution to the world’s 11th-largest economy is overshadowed by repeated cases of bribery, weak corporate governance, and complicated shareholding plans that help the families accumulate wealth and inherit management. Andrew Fastow, the former CFO, was sentenced to six years in prison. financial crisis.

Reputation 8

Reputation Crisis Loyalty Banking 8