Miles Anthony Smith

MAY 2, 2018

I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. Wendy Enelow "Recognized for 20+ years of success in linking science-based achievements with decisive market leadership to build high-performance organizations with significant financial rewards.

Brand 68

Brand Examples Career Godin 68

Great Leadership By Dan

JANUARY 16, 2014

Innovation, an external change, brings a new competitive edge to your business by introducing products or services that increase the value of a customer''s experience with your organization. Innovation is announced in the marketplace through branding and marketing. For more information please visit [link].

Succession 242

Succession Direct Marketing Entrepreneur Market Risk 242

Strategy Driven

MAY 29, 2015

Those of us who have collaborated with other professionals and organizations know the value. To succeed, it needs to be more than an advertising and direct marketing campaign. Once one makes the commitment to collaborate, circumstances will define the exact teaming structures. The best opportunities are created. First Attempts.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Harvard Business Review

FEBRUARY 14, 2014

Some large companies have taken to acquiring start-ups or developing “research labs” jointly with academic institutions or organizations. But there are a range of tactics companies of any size can use to improve their analyst recruiting. The first is simply using more specific language.

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 9

Company Direct Marketing Execution Taylorism 9

Harvard Business Review

JANUARY 26, 2011

No two organizations' hiring processes are alike. Every organization needs employees who mesh with its core values — the principles that define who you are as an organization and that shape day-to-day business decisions. But skills don't tell the whole story. But skills don't tell the whole story.

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

OCTOBER 23, 2014

Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization.

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

SEPTEMBER 6, 2013

Some organizations which have competed successfully for decades by focusing primarily on creating unique solutions for each customer are now embracing operational excellence to drive even more customer value. As a direct marketer we have been good at customer intimacy. But let''s flip the paradigm. But it isn''t easy.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

AUGUST 21, 2014

And it’s not just the financial results that are impressive — Huffington Post has won a Pulitzer Prize, as has Politico, a news organization launched in 2007. The Huffington Post was sold for $315 million in just six years. These examples are not mere exceptions, but part of a growing trend. Publishing start-ups are hot.

Venture Capitalist 8

Venture Capitalist EBITDA Venture Funding Magazine 8

Harvard Business Review

APRIL 29, 2011

If your competitor isn't really competing with your direct market, you can refer business to each other without anyone losing customers. Affiliate marketing might actually be one of the more effective (and easier) ways to partner with someone else in the industry. Cross endorsement.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15

Harvard Business Review

MAY 8, 2015

If you aren’t visible to others in the company, you’re unlikely to have a strong network, expand your influence, and move up in the organization. For another, your company could alter its management structure or change directions. “You need others to know your value, and understand where you fit in the organization.”

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

SEPTEMBER 22, 2011

Organized learning. One direct marketer learned this the hard way. It measured quarterly improvement in feedback scores, and it provided its teams with direct access to data, analysis and even recorded calls so they could understand the feedback they were getting. The company had a robust "voice of the customer" program.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Strategy Driven

AUGUST 3, 2012

An Institutional Review is a look at activities that contribute to an organization’s success and well-being. This transcends a traditional audit and identifies factors that already contribute well to the organization, rather than simply looking for ways to cut, curtail or penalize. Any company or organization is like a tree.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

MAY 6, 2011

What organizations and individuals started out to become and what we’ve evolved into being are decidedly different things. Any company or organization is like a tree. A growth plan or strategic plan is essential for any organization that intends to survive and thrive in today’s rapidly changing business environment.

Strategic Planning 79

Strategic Planning Advertising Consultative Planning 79

Strategy Driven

FEBRUARY 3, 2012

Any company or organization is like a tree. As companies adjust comfort levels and acquire confidence in the arena of business development, there is a direct relationship to billings, client mix diversity, market share, competitive advantage, stock price and levels of business which enable other planned growth. by Hank Moore.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

These programs are essentially an online form of direct marketing. Traditionally the two most important factors in the success of direct marketing campaigns have been the list — getting the materials in front of the right audience — and the offer – offering them something that they will value and act on.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

OCTOBER 27, 2011

Inputs to the talk side of the calculation would ideally include: Expenditure on advertising, direct marketing, and promotional activities. Staff costs of all marketing personnel working on outbound communications. Inputs to the listening side of the calculation should include: Expenditure on market research.

Marketing 11

Marketing Automotive Advertising Benchmarking 11