Eric Jacobson
FEBRUARY 14, 2022
Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.
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Leading Blog
JANUARY 20, 2020
He founded and is the Chairman and Chief Executive Officer of B&C Associates, Inc. , a management consulting, marketing research and public relations firm. He also serves on the board of the Richard Nixon Foundation and is chairman of the High Point University Board of Trustees.
Lead Change Blog
DECEMBER 16, 2014
In Behind The Brand: 30 Influencers That Drive Social Media For The Brands We Love , the companies analyzed the behavioral data of 30 successful influencers on social media such as digital executives who influence digital and social programs for brands every day. Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Engaging Leader
NOVEMBER 12, 2013
Clayton Nicholas brings nearly two decades of experience as an entrepreneur, Fortune 50 executive, and Army Officer to his role with Change Healthcare. Clayton Nicholas brings nearly two decades of experience as an entrepreneur, Fortune 50 executive, and Army Officer to his role with Change Healthcare.
Women on Business
JANUARY 18, 2013
Or, big execution. The same goes for your print collateral, which despite the digital takeover still has a place in modern marketing. You can also take the unconventional guerrilla marketing approach, which when done well, can make you look “simply brilliant.” Need a tangible? Your website.
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