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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

Price 133
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Why is it so darn easy to say NO?

Women on Business

Being helpful comes with a price, and the price is more work. By Maribeth Kuzmeski Oftentimes, there is more risk in customer service when the answer to our concerns is “yes.” Can you help me? Will you make an exception and do this for me just this once? Could you look into this issue I’m having?

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Thriving During an Economic Downturn :: Women on Business

Women on Business

Several women I have spoken to recently told me their success stories, and what they have done to receive positive press even in difficult times. She is also moving into a bigger space in her building at a bargain price! Since publicizing her successes, this WBE has seen a distinct increase in business.

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The Rewards of Mentoring :: Women on Business

Women on Business

There’s no escaping it – when women reach certain levels of success, we become role models. However, that’s a small price to pay for the positives that are derived. It is vital for women who have achieved success in their careers to help other women. Why We Must Mentor Other Women Post by Jane K.

Mentor 189
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The Importance of Testing in an E-marketing Campaign

Women on Business

What strategies are successful? Once you’ve found the most successful campaign, roll that out to the rest of your list. Timing is Everything The time of day, in addition to which day of the week the email is sent out, plays a huge part in how successful your marketing campaign is. Look at what your competitors are doing.

Marketing 162
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Avon CEO Andrea Jung Takes Seat on Apple's Board :: Women on Business

Women on Business

Avon’s stock price was up 15% in 2007. Creative Success Story of Andrea Wachner I want to share a motivational story I read on Reuters. Andrea Jung was an executive vice president at Neiman-Marcus before she joined Avon in 1996. In fact, that’s how Jung got her position on the Apple board of directors.Â

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Building Customer Loyalty :: Women on Business

Women on Business

It costs 5 to 10 times more to attract a new customer than it does to keep an existing one.