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The Importance Of Trademarks To Startups

The Horizons Tracker

. “We hypothesized that trademarks play two important roles: a protective role, leading to better product market performance; and an informational role, signaling higher firm quality to investors,” the researchers say. Trademark to success.

IPO 52
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Three Headwinds for Facebook's IPO

Harvard Business Review

I have used the social network for eight years and continue to be impressed with Mark Zuckerberg's focus on product and his vision for the internet. But equity investing and product use are very different things. And despite all of Facebook's user support, investors should be skeptical of the company's pricey IPO.

IPO 13
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A Quiet Revolution in Clean-Energy Finance

Harvard Business Review

Between 2006 and 2008, more than $1 billion venture-capital dollars were channeled into startups focused on solar, wind and biofuel technologies. In the last year, however, early-stage investments in clean energy production technologies have fallen substantially (see the table at the end of this piece for more detail).

Energy 11
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The Hidden Costs of Initial Coin Offerings

Harvard Business Review

More recently, it has gained attention as a way to finance new ventures, through what is known as an Initial Coin Offering (ICO). Less noticed, though, is ICOs appear almost antithetical to the standard approach to financing a risky venture. To generate publicity that allows them to solicit broad feedback on their beta product.

Cost 8
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What Spinning Off a GE Business Taught Me About Managing Ultra-Fast Change

Harvard Business Review

So four years ago, when I was CEO of GE Capital Retail Finance and tapped to lead a mega change initiative — splitting off our unit into a new, publicly traded company, Synchrony Financial — I’ll admit I viewed it as a huge challenge. We have hired more than 5,000 new employees since beginning the effort in late 2013.)

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Reversing the Decline in Big Ideas

Harvard Business Review

These people are the information economy's mom and pop business owners , just more technologically leveraged and profitable than their brick & mortar predecessors. Combine a lone technical genius with a mesmerizing sales guy and you had the DNA for a billion dollar technology company. No 20,000 tech jobs. The formula worked.

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Reversing the Decline in Big Ideas

Harvard Business Review

These people are the information economy's mom and pop business owners , just more technologically leveraged and profitable than their brick & mortar predecessors. Combine a lone technical genius with a mesmerizing sales guy and you had the DNA for a billion dollar technology company. No 20,000 tech jobs. The formula worked.