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Branding Trends To Improve Your Business In 2022

Strategy Driven

In 2022 businesses will be using immersive experiences, to shape their brand storytelling. According to research from Finance Online , consumers like brands that are helpful, friendly, honest, funny, and trendy. Focus on inclusivity & diversity. Educate your audience about social justice issues. Immersive Branding.

Brand 110
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w Can You Make Your Resolution a Reality? It's all in the Timing

Women on Business

When we don’t, we begin our internal storytelling, ‘He must be thinking this,” “She must be doing that.” For instance, we send someone an email requesting their participation, reaction, decision, and because we know when we sent it, we have a pre-conceived idea about when we might hear back from them.

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How People Analytics Can Help You Change Process, Culture, and Strategy

Harvard Business Review

The people analytics team was surprised — as was finance team in that country, which had no reason to benchmark themselves against other countries and had no idea that they were such a bright spot. Feedback loops and other methods of data-driven storytelling are our favorite way that people analytics makes culture transformation happen.

Process 15
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The Boomers are Leaving! – How to Create and Implement a Knowledge.

Strategy Driven

Some knowledge transfer methods to consider are mentoring, social networks, Communities of Practice, After Action Reviews, and storytelling programs. From this point on, it is critical that you follow the needs of your audience. Regularly ask yourself these questions: Who will receive the knowledge? What are their preferences?

How To 62
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To Innovate, Think Like a 19th-Century Barn Raiser

Harvard Business Review

Ask people who have participated in the platform, and they will tell you that the community they built in the process of Kickstarting turned out to be more valuable than the financing they received.

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Identifying the Skills That Can Help You Change Careers

Harvard Business Review

It has long been widely acknowledged that legal skills are broadly applicable to all kinds of careers: business, politics, finance, even sports coaching, fiction writing, and journalism. But outside, the skills of storytelling, structure, and clarity of communication in any form or medium, including the digital, are highly valuable.

Career 8
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Entrepreneurship: A Working Definition

Harvard Business Review

Financing risk relates to whether external capital will be available on reasonable terms. Storytelling" by entrepreneurs--conjuring a vision of a better world that could be brought about by their venture--can encourage resource owners to downplay risks and in the process commit more resources than they would if they had not been inspired.