Eric Jacobson
FEBRUARY 14, 2022
Today brings a book that is an indispensable resource for public relations practitioners who want to learn how to navigate the ever-changing landscape of public relations – which has become a far cry from primarily writing press releases and establishing media contacts. This new installment, edited by Robert L.
N2Growth Blog
NOVEMBER 26, 2014
So, whenever a leader or an organization adopts any new strategy, technology platform, methodology or approach, that adoption has to be driven by both a need and with leadership clarity. There is no better time than now for learning how to avoid risk by leading out from crises before they happen. Follow me on Twitter @SkippersBiz.
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The Horizons Tracker
MARCH 14, 2023
In a recent article, I highlighted some of the challenges involved in translating investment in technology and innovation into productivity improvements across the economy. In an age of smartphones, AI, and genetics, it seems crazy to think that the record sums invested in technology aren’t making more of an impact. in 1992.
N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. However, recent technological advancements and industry shifts have expanded and evolved this role significantly.
N2Growth Blog
APRIL 20, 2010
Unfortunately I’m not kidding - if your business isn’t one of the deep pocketed companies capable of executing a strategy like the one mentioned above, then you must understand how to cost effectively appropriate and deploy your resources & talent in a manner that still produces results.
Strategy Driven
MAY 27, 2023
The business world constantly evolves, so marketers must stay current on new trends and technologies. They can work in advertising and public relations or various industries. During your MBA, you’ll learn the key elements of successful marketing and how to apply them globally.
N2Growth Blog
OCTOBER 22, 2010
Understanding how to leverage the influence factor can make a defining difference in your ability to drive change, build cohesive teams, and to successfully implement strategic vision. How to create lasting influence – a post that shows influence is probably more than just about numbers and who clicks [.]
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