Mark Sanborn

FEBRUARY 19, 2019

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” A successful entrepreneur, Bill credits much of his success to his 15/15 program: He read 15 hours a week for 15 years. Americans spend more money each year on beer than the do on books.

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Learning-by-Doing Drucker Levitt Education 56

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” It’s time to make business human again.

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Levitt Christensen Competitive Advantage Welch 11

Harvard Business Review

SEPTEMBER 13, 2012

In 1960, the editor of the Harvard Business Review, Theodore Levitt, wrote that the failure of railroads could be explained in part by the myopic view that they were in the railroad business and not the transportation business, which left them vulnerable to competition from cars, trucks, and planes.

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Health Care Levitt Film Chemicals 15

Harvard Business Review

OCTOBER 16, 2012

We judge our success in part by the bottom line — on our circulation, our newsstand sales, our advertising dollars. But our most important criterion for success is harder to measure. We are also, of course, a business. And like the rest of the media world, we rely on the metrics of our industry. And that's quality.

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Levitt Porter Management Metrics 8

Harvard Business Review

MAY 5, 2016

This painful decision cost tens of thousands of jobs but proved strategically, organizationally, and culturally essential to the company’s future success. Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in? .” But are they profitable?

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Levitt Disaggregation Kaizen Call Center 8

First Friday Book Synopsis

APRIL 30, 2011

Headquartered in Boston, MA, the magazine became the fastest growing, most successful business magazine in history. In 1995, he launched Fast Company magazine, a fresh, dynamic entry in the business magazine category. Fast Company won two national magazine awards—one for general excellence, one for [.].

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Magazine Company Succession Edvinsson 103

Harvard Business Review

OCTOBER 10, 2011

In their hit book Freakonomics, Steven Levitt and Stephen Dubner posit that real estate agents don't have the incentive to push for the highest sales price for homeowners. Levitt and Dubner bolster their claim by citing research that reveals when realtors sell their own homes, they remain on the market one week longer and sell for 3% more.

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Real Estate Levitt Incentives Price 9

Harvard Business Review

MARCH 26, 2014

Some kids are skipping college entirely and heading straight into business, pointing to the success of dropouts like Bill Gates, Steve Jobs, and Mark Zuckerberg. A recent story in the New York Times highlighted a pair of high school students who had experienced considerable success as app developers. Hear me out.

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Development Levitt Real Estate IPO 9

Harvard Business Review

DECEMBER 28, 2010

Levitt and Dubner, they of Freakonomics, offer a slightly more sophomoric example when they point out that the "average" adult in a global sample has one breast and one testicle. Wouldn't it make sense to manufacture a lukewarm tea that everyone is guaranteed to like? Problem, of course, is that it doesn't make any sense to do so.

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Disaggregation Levitt Analysis Short-term 15

Harvard Business Review

SEPTEMBER 18, 2012

Consider another example made famous in Levitt and Dubner's Freakonomics. After seeing the impact of her success on her mother during a visit to India, she began sending letters to the parents of her top team as well. She'd probably have accepted it graciously. Instead of encouraging them to be punctual, it had the opposite effect.

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Motivation Levitt Letter Business Objectives 16

Harvard Business Review

NOVEMBER 18, 2015

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. The taxi market is fragmented, and customers in many markets report significant frustration around reliability, cab cleanliness, and more, giving Uber a great chance of success.

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Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

SEPTEMBER 24, 2013

Barra has his work cut out for him: Chinese companies have had mixed success so far in competing with top Western brands on several fronts at once. For every success (like Huawei or Lenovo), there have been stumbles (like Jianlibao and or Li-Ning ). Lei Jun has hired ex-Googler Hugo Barra to head Xiaomi’s international expansion.

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Marketing B2B Levitt Disruptive Innovation 8

Harvard Business Review

JANUARY 7, 2015

What successful companies are doing right. In the classic HBR article “Marketing Myopia, ” Theodore Levitt asked a provocative question: “What business are you really in?” This ultimately led to an explosion in Twitter usage. Twitter acquired TweetDeck in 2011. Insight Center. Sponsored by Accenture.

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Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

OCTOBER 15, 2015

CEOs aren’t unaware of these problems, of course, and they will usually adopt the classic response strategy of creating a disruptive unit of their own, usually closely resembling the successful newcomers. But this doesn’t seem to pay off as well as they expect. ” The concept of a product’s job-to-be-done is not new.

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Marketing Company Levitt Film 8

Harvard Business Review

MARCH 21, 2014

Decades ago, Harvard professor Theodore Levitt popularized the rationale behind why people buy quarter-inch drill bits: “People don’t want quarter-inch bits. They want quarter-inch holes.” Who is my growth customer? As basic as it sounds, the first step in understanding customer needs is identifying your real customer.

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Levitt Early Adopters Productivity Products 8

Harvard Business Review

APRIL 26, 2016

Selling is not a science reducible to timeless rules, and many variables affect market performance and sales success. For their part, universities viewed sales as “trade-school” stuff and didn’t typically offer sales-related courses. ”In other words, why serve hamburger when you can teach people to cook steak?

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Education Levitt Retail Training 8

Harvard Business Review

OCTOBER 3, 2011

In January 1980, Harvard's Ted Levitt wrote an article titled " Marketing Success Through Differentiation of Anything." Levitt argued that products were more complicated to consumers than most manufacturers considered. Apple's success is predictable; the result of the careful development of a complete augmented product.

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Levitt Succession Wireless Franchising 14

Harvard Business Review

AUGUST 20, 2014

Your attempts to repair the relationship won’t be successful if those people aren’t involved. Rachel Levitt* had an ongoing conflict with her coworker, Pia*. Involve other people. Chances are when the relationship went sour, you turned to other people for advice and commiseration. Case study#1: Find a common purpose.

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Levitt Price Class Case Study 11

Harvard Business Review

AUGUST 22, 2016

The term was coined by the late Harvard Business School marketing professor, Theodore Levitt, in a 1960 article by the same name (republished in 2004). ” As Levitt used to tell his students, “People don’t want a quarter-inch drill. Levitt suggests that leaders ask themselves: What business are we really in?

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Levitt Marketing Transportation Industry 8

Harvard Business Review

MAY 11, 2017

Theodore Levitt's classic theory -- in under two minutes. Understand what stops others from achieving this success. The brands that remove obstacles and encourage progress along their customers’ journeys are the ones that win repeat visits, repeat purchases, and word-of-mouth referrals. Related Video. Solve those problems.

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Levitt Real Estate PR Video 14

Harvard Business Review

JANUARY 26, 2015

Strategic success required pleasing Vladimir Putin’s Kremlin. With apologies to Ted Levitt , a new “Marketing Myopia 2.0” What successful companies are doing right. Then one of the engineering executives, a fracking enthusiast and unconventional extraction technologies champion, spoke up. The room went quiet.

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Disruptive Innovation Levitt Tourism Incentives 8

N2Growth Blog

OCTOBER 7, 2010

Nando is an exceptional human being whose philosophy can be boiled down into two of the quotes given in his presentation: “ I fought so hard for life that I decided to have a life &# & “ life is success.&# My favorite thought by Renee was: “ Success rests on pushing the creativity frontier.

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Blog Blue Ocean Strategy Collins Video 302