Harvard Business Review

JUNE 13, 2014

Approaches like these overlook the importance of brand strategy as the foundation for a successful launch. Having a brand strategy in place ensures that your internal team is aligned around the same goals, and helps determine how you plan to differentiate your product and win loyal customers. That’s what “brand-led” means.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

JULY 16, 2013

Most of the executives I meet with, regardless of their industry, now promote UX as key to their product strategy. For a designer like myself, it''s easy to recognize which executives know their products intimately, and which manage from a spreadsheet. Customers" Have Become "Users".

Leadership 11

Leadership Ries CEO Productivity 11

Harvard Business Review

OCTOBER 3, 2014

We hope they’d be as sure as possible that their teams are ready, that their strategies are sound, and that they’d done their diligence. Nick is a typical manager at a one of the world’s most successful widget companies. So the challenge to managers is determining how to manage the consensus tax.

Consensus 13

Consensus Innovation Company Ries 13

Harvard Business Review

NOVEMBER 22, 2012

Sometimes, it seems they've always loomed large: for decades, Michael Porter has been synonymous with strategy, and John Kotter with change management. One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Other times, the explosion onto the scene is fast and furious.

Reputation 9

Reputation Case Study Ries Kotter 9

Harvard Business Review

APRIL 26, 2013

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. I love Lean. That''s not right.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

MARCH 22, 2011

HP had grown so large, to about $30 billion in sales, that Barnholt and other senior managers felt pinched to reach their double-digit growth goals. To launch HP's big new businesses, the company's managers took rigorously logical steps. If the idea got far enough, they developed marketing campaigns, sales strategies, and launched it.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MAY 9, 2016

Al Ries and Jack Trout capture the essence of this model in their classic book Positioning: The Battle for Your Mind. ” In this view, a brand is not something you make, it’s something you manage. ” A brand is not something you manage over time. The most recent wave focuses on brand as experience.

Brand 8

Brand Airlines Health Care Trout 8

Ask Atma

MAY 5, 2012

Management 3.0 – a psychological shift. In my management 3.0 model, startups will have more success if they adopt lean and agile business development principles, where failing fast is the premium strategy and the lean business model reigns supreme. In my management 3.0 In the management 3.0 you might say.

Business Model 93

Business Model Ries Agility Entrepreneur 93

Harvard Business Review

MARCH 21, 2011

And to make it happen, they're learning to shed the red tape, meetings, managers, and memos that made industrial-age business such a dreary, dismal drag.

Hypercompetition 15

Hypercompetition Ries Definition Bottom-up 15

Harvard Business Review

FEBRUARY 13, 2017

” Discovery-driven planning has since become a staple in business schools’ entrepreneurship curricula and a go-to technique for those who manage innovation. In short, too many firms used conventional planning to manage their new ventures. Since then, they have taught the concepts to thousands of students and managers.

Planning 9

Planning Benchmarking Project Competitive Advantage 9

Harvard Business Review

NOVEMBER 13, 2017

General Electric, Microsoft, ExxonMobil, Walmart, and CitiGroup — all were businesses led by managers who were experts in efficiency and optimization and who grew their businesses by making them work better than they had previously. Develop a Portfolio Strategy. Shift Your Mindset.

CEO 8

CEO Consensus Management Metrics 8

Harvard Business Review

MAY 30, 2018

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” Sponsored by Accenture Strategy. Fortunately, they tend to be manageable. Think “lean pilots.”

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

MARCH 23, 2012

Michael Mauboussin doesn't write about innovation, but his clear writing that blends finance, strategy, and psychology puts him on my list. After all, Lafley's bent is to manage innovation in a systematic, disciplined way. Some readers have asked why I put A.G. Lafley and not Steve Jobs on my list.

Innovation 15

Innovation Ries Mauborgne Open-book 15

Harvard Business Review

MAY 21, 2015

Its members need the freedom to decide how to achieve goals while also having the discipline to work in alignment with the organization’s strategy. People who judge prefer having closure, with all loose ends tied up, when managing tasks and making decisions. Innovative Teams (20-Minute Manager Series). Excerpted from.

Diversity 8

Diversity Ries Creativity Groupthink 8

Harvard Business Review

AUGUST 16, 2016

When my publication, Innovation Leader, surveyed 170 executives who work in R&D, strategy, and new product development roles at large public companies, we found that 82% said they’ve already deployed some elements of the lean startup approach. “They want to see their product commercialized.”

Company 8

Company Airlines Ries Survey 8