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Loyalty Beyond Reason Defined

Leading Blog

This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan.

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Are you a Leader or a Lemming?

Great Leadership By Dan

This job you are in isn’t about enhancing your standing relative to others, but is about enhancing your organizations’ performance in the market, which can only be achieved through the combined efforts of your entire team. My most recent peer review included a comment that I needed to get a better car.

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Cracking the Behavior Code

Great Leadership By Dan

This makes it difficult for today’s leaders to achieve optimal performance from their teams. Marketers claim that cajoling in just the right way will get things done. Perhaps more than anything, behavior matters. For better or worse, human behavior is complicated, messy, and unpredictable.

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Data Can Do for Change Management What It Did for Marketing

Harvard Business Review

Housing market price changes can be more accurately predicted from analysis of Google searches than by a team of expert real estate forecasters. There has been a rapid uptake in health care, consumer marketing, crime reduction, agriculture, scientific research, and many other areas.

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Projects Are the New Job Interviews

Harvard Business Review

interrogatory genre; the real question will be how well candidates can rise to the "appliject" challenge and help redesign a social media campaign, document a tricky bit of software, edit a Keynote presentation, produce a webinar or peer review a CAD layout for a contract Chinese manufacturer. Exploitive?

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Your Writing Isn’t as Good as You Think It Is

Harvard Business Review

They write website copy, memos, reports, blogs, marketing materials, and social media posts. You and Your Team Series. The job of an editor or a peer reviewer is to show you what you cannot see. When good writers are whipsawed by contradictory reviews, it leads to bad results. Business Writing. Josh Bernoff.

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Are CEOs Overhyped and Overpaid?

Harvard Business Review

Throughout the Western world, and increasingly elsewhere, individual performance is glorified over and above collective team efforts. My focus was on peer-reviewed journal articles (academic papers) that included reliable measures of CEO attributes (e.g., How much do CEOs actually matter?

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