Harvard Business Review

DECEMBER 18, 2012

They're what Eric Ries, author of The Lean Startup , calls "vanity metrics.". That's what Ries calls an "engine of growth.". Seek out what Ries refers to as "actionable metrics." These methods can become major marketing channels, customer-service delivery channels, and new ways of gathering intelligence.

Metrics 18

Metrics Media Ries Reference 18

Harvard Business Review

MARCH 15, 2013

It's a murky, unclear future for the marketing agency, but one thing is for certain: things are changing at an exponential pace. An agency used to act as the executional arm of the marketing department. Mobile, too, is offering ways to connect with consumers who now wield tremendous power in the palm of their hands.

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

OCTOBER 30, 2017

In his Harvard Business Review article summing up his tenure, Immelt recalls that the two things that influenced him most were Marc Andreessen’s 2011 Wall Street Journal article “ Why Software Is Eating the World ” and Eric Ries’s book The Lean Startup. So what happened? In fact, what happened is activist investors.

Ries 8

Ries Long-term Short-term Price 8

Harvard Business Review

JUNE 13, 2014

Other start-ups develop a core technology that has myriad possible uses and they’re not quite sure which will be most appealing, so they plan to just put it out on the market and let customers decide. It may be tempting to skip brand development in the rush to get a new product to market. That’s what “brand-led” means.

Brand 9

Brand Ries Entrepreneur Agility 9

Harvard Business Review

MAY 30, 2018

You’re probably familiar with the “minimum viable product” of Eric Ries’ Lean Start-Up fame; but here I’m talking about the acronymically identical “minimum viable pilot.” For example, one startnership pilot successfully got a business unit to write a simple but powerful analytic through its API.

KPI 9

KPI Innovation Ries Banking 9

Harvard Business Review

OCTOBER 17, 2012

Our ability to wield power and control situations is our masculine side, while the capacity for relatedness and love is feminine. He lays out the theory that has changed the way we think about innovation: disrupters enter the market with low-end or new market innovations and eventually upend an industry. Leadership weds the two.

Books 13

Books Christensen Ries Disruptive Innovation 13

Harvard Business Review

MAY 13, 2014

Chief Marketing Officer Beth Comstock told me they looked to see how they could take this battery technology to new markets. After first targeting backup power for data centers, they settled on providing backup power for cell phone towers in countries with unreliable electrical grids, such as in Africa and India.

Six Sigma 8

Six Sigma Incubator Payback Period Ries 8

Harvard Business Review

OCTOBER 3, 2012

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. This cleans out the junk in the startup ecosystem — an ecosystem that powers tomorrow's economic future. It's boring and grueling, and that part is never part of the movie."

Entrepreneur 18

Entrepreneur Ries Hammer Technology 18

Harvard Business Review

OCTOBER 3, 2012

Eric Ries has recently become fond of saying, "Entrepreneurship is not cool, it's not sexy and it's totally uncomfortable. This cleans out the junk in the startup ecosystem — an ecosystem that powers tomorrow's economic future. It's boring and grueling, and that part is never part of the movie."

Entrepreneur 18

Entrepreneur Ries Hammer Technology 18

Harvard Business Review

OCTOBER 3, 2014

Consensus is a powerful tool. When CEOs set out to conquer new markets or undertake billion-dollar acquisitions, we’d hope they’d at least sought out some consensus from their trusted advisors. Again, consensus can be a powerful tool. It’s a powerful tool, but it’s not for every occasion. Innovation'

Consensus 13

Consensus Innovation Company Ries 13

Harvard Business Review

AUGUST 16, 2016

It turns out that many aspects of lean startup, like showing rough prototypes to customers before you’ve invested lots of time and money, iterating based on their feedback, and letting data prove or disprove your hunches, all have powerful appeal inside big companies, where endless meetings and executive approvals often bog down innovation.

Company 8

Company Airlines Ries Survey 8

Harvard Business Review

APRIL 26, 2013

In my eyes, the work Steve Blank, Eric Ries, and others have done to provide a cogent, accessible frame around the academic concepts of emergent strategy is one of the most important contributions to the innovation movement over the past few years. Corporate leaders can take steps to encourage this kind of market-based learning.

Ries 8

Ries Telecommunications Business Model Competitive Advantage 8

Harvard Business Review

AUGUST 28, 2013

This was the advice I got from a marketing guru when I asked for his help with titling my second book. This is what that marketing guru was trying to tell me. This alone is powerful. If you believe that bias is simply an accumulation of culturally accepted norms, then you can recognize your power in shifting those norms.

Ries 10

Ries Conference Diversity Power 10

Harvard Business Review

MARCH 22, 2011

They worked on numerous initiatives in large, growing markets that were adjacent to or somewhat related to HP's existing business. But they only looked at opportunities in what were already billion dollar markets. They then researched and analyzed the markets, segmented them, and developed products. We had all these ideas.

Ries 11

Ries Agility Market Segmentation Christensen 11

Harvard Business Review

MAY 30, 2013

In 2010, one of us was sitting in a room at the Harvard Business School with Eric Ries and a number of budding entrepreneurs. To us, there are few better examples at demonstrating the power of the Lean Startup. But like disruption before it, the zeitgeist around lean has in some ways grown apart from the power and purpose of the idea.

Company 9

Company Ries Maturity Innovation 9

Harvard Business Review

NOVEMBER 7, 2018

This approach to structured experimentation from the entrepreneur’s perspective, popularized by Eric Ries’ The Lean Startup with concrete steps for how to de-risk the venture in the most capital efficient way , has been widely embraced as the gold standard for how to approach the commercialization of radical new ideas. Governance.

Cost 8

Cost Decentralization Finance Entrepreneur 8

Harvard Business Review

NOVEMBER 22, 2012

One minute, you've never heard of Eric Ries , and the next he's on the cover of Inc. Ray, too, had her own immersion experience, albeit in Albany, New York, where she started as a food buyer for a gourmet market, eventually teaching 30 minute cooking classes when they couldn't find a chef who would accept their low rates.

Reputation 8

Reputation Case Study Ries Kotter 8

Harvard Business Review

APRIL 27, 2015

” What we’ve observed is that in most organizations, the innovation power­train is missing several critical components. Likewise, no matter how slick your company’s online idea market, it won’t yield many high-value ideas if your associates haven’t been taught to think like innovators.

Innovation 8

Innovation Company Engineering Supply Chain 8