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The Hard-Knock Valuation of Brand Equity Growth | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • October 11, 2011 • Branding , Leadership , Marketing , Strategy • 0 Comments. Marketers, who work for the likes of P&G or Unilever, periodically check brand awareness and brand attributes to measure progress. Both Janet and the CEO have made good points. Main menu Home.

Brand 253
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Avon CEO Andrea Jung Takes Seat on Apple's Board :: Women on Business

Women on Business

NASDAQ: APPL ) has named Andrea Jung , CEO of Avon  (NYSE: AVP ), as the eigth member of its board of directors. Steve Jobs, Apple’s CEO, stated that Jung will bring a “new dimension&# to the company’s board. Andrea Jung is the first woman and the first Asian to hold a seat on Apple’s board.Â

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EBay CEO Meg Whitman to Retire :: Women on Business

Women on Business

Meg Whitman, 51, has been quoted saying a CEO should never stay with the same company for more than 10 years, because by that time the company needs a fresh outlook. She joined eBay in 1998 and now, 10 years later, she’s following her own advice and leaving the company she helped drive to online success.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

I cannot even begin to count the number of times I’ve had a CEO tell me that certain immutable business principles just don’t apply to his/her business because, “this business is different.&# Well actually, no it’s not.

Blog 288
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Clout as Strategy and Why Companies Won't Admit It | In the CEO.

In the CEO Afterlife

In the CEO Afterlife. by John • August 29, 2011 • Human Resources , Leadership , Strategy • 2 Comments. There are all sorts of strategies in today’s business – at the top is corporate strategy, followed by a slew of functional and sub-functional strategies ranging from marketing to waste management.

Strategy 131
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Branding the Aspiring Novelist | In the CEO Afterlife

In the CEO Afterlife

In the CEO Afterlife. by John • February 10, 2011 • Branding , Marketing , Writing • 3 Comments. USA Today reports she sold 164,000 e-books in 2010. Non-fiction writers require a ‘platform’, a means of marketing to an audience. My positioning shtick is my background as a former CEO of a Fortune 500 company.

Brand 100
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Is Your Boss A Psychopath? | Rich Gee Group

Rich Gee Group

“I was talking to a group of human-resources executives yesterday,&# says Babiak, “and every one of them said, you know, I think I’ve got somebody like that.&# When he describes employees such as John to other executives, they know exactly whom he’s talking about. Establish A Contract With Your Team.

Licensing 263